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undergraduate

Degree

Bachelor of Marketing, Advertising and Public Relations

Course code: #Y99

undergraduate

Degree

Bachelor of Marketing, Advertising and Public Relations

Quick facts

  • Annual tuition (2023)

    $33,250 AUD

  • Application fee

    Free

  • Duration

    3 years

  • PSW

    3 years

  • Min GPA

    60 out of 100

  • CRICOS code

    077130J

Options
Internship

These items are optional and you can choose them as you wish after applying for the course.

Deadlines

Term start& deadline Deadline
Fall-February 05-February-2024 2024-02-05
Winter-July 28-July-2024 2024-07-28
Fall-February 05-February-2025 2025-02-05
Winter-July 28-July-2025 2025-07-28

Overview

Bachelor of Marketing, Advertising and Public Relations

This unique degree at ECU blends marketing, advertising and public relations, so you’ll graduate with a suite of skills to work in any creative industry.

You’ll hone your marketing skills with strategic business management knowledge, and gain employability skills, including critical thinking, teamwork, communication and problem-solving. 

You’ll also gain practical experience in both traditional and digital media, and create portfolios that showcase your learnings and talents.

Combined with the art, science and strategy of advertising, and the communications practice of public relations, you’ll graduate ready for a diverse career.

Majors you can study in this course

  • Entrepreneurship
  • Event Management
  • Management
  • Project Management
  • Sport Business

Internship option

Students in this course have the opportunity to seek a Work Integrated Learning placement with an industry partner by completing the Internship Minor.

Cross-Campus attendance

The Marketing units are available on the Joondalup Campus, and the Advertising and Public Relations units are available on the Mount Lawley Campus.

Estimate your cost

Residency
Count of person

$43,450

Total costs

yearly

Details


Cost of living 1 person $10,620
Accommodation 1 bed room $10,200
Tuition 1 person $33,250

Hourly wage

Min wage

23.23 AUD / 1 hour

in Australia every student can work 48 hour per fortnight

Required documents

  • Academic Transcript
  • Evidence of Academic English Competency
  • Current Resume (CV) or Evidence of Work Experience (If Applicable)
  • Passport or Visa Documents
  • Work Experience Documents (If applicable)

Language requirements

GRE
not required
GMAT
not required

IELTS

6
6
listening
6
writing
6
speaking
6
reading

TOEFL

70
17
listening
17
writing
17
speaking
17
reading

PTE

52
50
listening
50
writing
50
speaking
50
reading

Cambridge

169
169
listening
169
writing
169
speaking
169
reading
Language pathway (conditional offer) is available

Undergraduate English package guide:

Entry requirements (IELTS Score)Leads toDuration
IELTS 4.0 → AE 1 ECU Undergraduate entry10 weeks
IELTS 4.5 → AE 2ECU Undergraduate entry10 weeks
IELTS 5.0 → AE 3ECU Undergraduate entry10 weeks
IELTS 5.5 → AE 4ECU Undergraduate entry10 weeks

The Academic English Program (AEP) is designed for students who plan to study at an Australian university or who are interested in developing academic reading, writing, listening and communication skills. 

  • Taught in 10-week terms, with possible start dates every five weeks.
  • Focuses on a mixture of communication skills and academic study skills
  • With a minimum of 65%, you will be able to graduate to the next AEP level or to your designated course.
  • No further English testing is required (except for Nursing and other higher English course requirements).
  • Leads into Diploma, Foundation and PQP programs at ECC and various degree programs at ECU.

Academic background and requirement

Minimum requirements for secondary school results can change, depending on the country where you completed your secondary study.

If you've completed a Certificate IV, Diploma, or Advanced Diploma at a recognized Australian education provider, this may also help you meet minimum entry requirements for an undergraduate course.

 

GPA

China

National College Entrance Exam (Gao Kao) OR

Successful completion of one year of tertiary study           A minimum of 65.6% of the overall score

India:

Higher Secondary Certificate or equivalent   65%

Iran: 

High School Diploma and Pre-University Certificate (Peeshdaneshgahe)  12 out of 20

 

Foundation:

A Diploma from ECC is equivalent to the first year of an undergraduate degree at Edith Cowan University.

It aims to prepare international students for further study in an ECC Diploma or for entry into the first year of a selected Edith Cowan University bachelor’s degree.

Pathway:

Your Diploma of Commerce at ECC can lead into ECU's second year of the Bachelor of Marketing, Advertising and Public Relations degree.

Your Diploma of Communications & Creative Industries can lead into ECU's second year of the Bachelor of Marketing Advertising and Public Relations degree.

Career opportunities

  • Marketing Manager
  • Digital Marketing Manager
  • Brand Manager
  • Product Manager
  • Business Development Manager
  • Market Researcher
  • Media Planner
  • Advertising and Promotions Manager
  • Copywriter
  • Desktop Publisher

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