Applying marketing and management skills in the sports industry can grow teams, events, and companies into competitive and profitable entities.

Sport Marketing and Management examines the sports industry from behind the scenes, looking at business and consumer relationships, the leadership and promotion of sporting careers and the organisation and advancement of sporting businesses.

You will undertake a foundation year covering all core business disciplines, giving you a solid understanding of issues facing organisations today. 

From your second year at the University of Wollongong, you will major in Sport Marketing and Management and develop the skills to understand the business of sport.

You will also undertake a final-year capstone subject to collaborate with students from other disciplines to demonstrate all you have learned. 

In this major, you will develop the skills to lead and manage sporting careers and businesses and gain insights into how successful sport management organisations should be designed and run. 

You will learn how marketing principles can develop the operations of sport organisations and how sponsors use sport to enhance their brand. 

You will have the opportunity to gain professional experience through an internship with a sporting organisation or work on a research project to solve a real-world business issue presented by one of the sports industry partners.

After completing the Bachelor of Business (Sport Marketing and Management), you may enrol in a postgraduate business Master’s degree and be eligible for up to 4 subject credits, reducing your master’s degree to 1 year. 

This degree trajectory means you can graduate with bachelor’s and master’s degrees in just 4 years.

• Academic/Official Transcripts
• Language Proficiency (If Applicable)
• Passport or Visa Documents
• Official translations of documents in a language other than English
• Work Experience Documents (If applicable)

Applicants must have achieved the required score in a qualification equivalent to completing 13 years of schooling in Australia.

To succeed in your chosen course, it is assumed you have completed relevant subjects in your senior high school studies or other relevant qualifications. 

This is particularly important for degrees with a strong basis in Mathematics or Science.

China:

• Gao Kao: 60%
• Senior High School Year 3: 80%

India:

• ICSE, CBSE & specified states: 65%
• Other State Boards: 70%

Iran:

• Pre-University Certificate: 14

Academic Pathways:

1. University Entrance Program (UEP): has been specifically designed for students who have not met the direct entry requirements for a UOW bachelor's degree and is also suitable for students who have experienced a significant disadvantage during their secondary school education.
2. Foundation Studies: is a university preparation course specifically designed for international students who have not completed secondary schooling or met the direct entry requirements for a UOW Bachelor's degree.