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undergraduate

Degree

Bachelor of Business (Sport Marketing and Management)

Course code: #3090

undergraduate

Degree

Bachelor of Business (Sport Marketing and Management)

Quick facts

  • Annual tuition (2022)

    $30,240 AUD

  • Application fee

    Free

  • Duration

    3 years

  • PSW

    3 years

  • Min GPA

    60 out of 100

  • CRICOS Code

    102881B

Highlights
Capstone Project

These are mandatory and all come with course.

Options
Internship
Research Project

These items are optional and you can choose them as you wish after applying for the course.

Deadlines

Term start & deadline Deadline
Fall-February 24-December-2021 2021-12-24
Spring-July 12-June-2022 2022-06-12
Fall-February 24-December-2022 2022-12-24
Spring-July 12-June-2023 2023-06-12

Overview

Bachelor of Business (Sport Marketing and Management)

Sports are an integral part of life for many. From community building local sports clubs to the elite athletes idolised by many, sport is a key part of our social fabric. 

It has also evolved into a big business where major brands are produced, promoted and consumed. 

The application of marketing and management skills in the sports industry can grow teams, events, and companies into competitive and profitable entities.

Sport Marketing and Management examines the sports industry from behind the scenes, looking at business and consumer relationships, the leadership and promotion of sporting careers and the organisation and advancement of sporting businesses.

This degree

You will undertake a foundation year that covers all core disciplines of business, giving you a solid understanding of issues facing organisations today. 

From your second year, you will major in Sport Marketing and Management and develop the skills to understand the business of sport and succeed in a career in sports administration, sports leadership and management, and sports marketing and public relations.

You will also undertake a final-year capstone subject where you will collaborate with students from other disciplines to demonstrate all that you have learned. 

You’ll also have opportunities to gain valuable professional experience through an internship as part of your degree.

What you will study

In this major you will develop the skills to lead and manage sporting careers and businesses, and gain insights into how successful sport management organisations should be designed and run. 

You will learn how marketing principles can develop the operations of sport organisations and how sport is used by sponsors to enhance their brand. 

You will also explore the perception of the role of sport in a healthy, active society and examine sport practices from a historical, physiological, sociological and philosophical perspective to understand some of the ethical challenges that can emerge.

You will have the opportunity to gain professional experience through an internship with a sporting organisation, or work on a research project to solve a real-world business issue presented by one of the sports industry partners.

After completing the Bachelor of Business (Sport Marketing and Management),you may enrol in a postgraduate business Master’s degree and be eligible for up to 4 subjects credit, reducing your master’s degree to 1 year

This degree trajectory means you can graduate with your bachelor’s and master’s degree in just 4 years.

Estimate your cost

Residency
Count of person

$43,240

Total costs

yearly

Details


Cost of living 1 person $7,344
Accommodation 1 bed room $13,000
Tuition 1 person $30,240

Hourly wage

Min wage

21.38 AUD / 1 hour

in Australia every student can work 40 hour per fortnight

Required documents

  • Academic/Official Transcripts
  • Language Proficiency (If Applicable)
  • Passport or Visa Documents
  • Official translations of documents in a language other than English
  • Work Experience Documents (If applicable)

Language requirements

GRE
not required
GMAT
not required

IELTS

6
5
listening
6
writing
5
speaking
6
reading

TOEFL

70
12
listening
18
writing
12
speaking
18
reading

PTE

54
47
listening
54
writing
47
speaking
54
reading

Cambridge

169
-
listening
-
writing
-
speaking
-
reading
Language pathway (conditional offer) is available

Alternative English Tests

Due to the current impacts of COVID-19 on in-person testing centres, UOW is accepting Alternative English tests for 2022 intakes.
The requirements for accepting these tests are:

  1. If standard testing is available in your country, you must use one of these tests
  2. If the standard tests are not available (or only partially available) in your country due to COVID-19 restrictions, UOW will accept
    1. Online IELTS Indicator or
    2. Online TOEFL IBT at Home
    3. PTE Academic Online

If you do not already meet the English requirements for your chosen course, you can complete an English course at UOW College Australia. UOW also recognises English language courses offered by some other colleges in Sydney.

A guide to the length of English course you may need to study is provided below. Please note that this table should only be considered a guide. Lower scores in Writing may mean that you'll need to study English for longer.

Score at time of applicationEstimated time required to reach IELTS entry score (weeks)
IELTSTOEFL5.05.56.06.57.0
6.586    12
6.070  6*1218
5.554 6#121824
5.040 12182430
4.5 1218243036
4.0 1824303642
3.5 2430364248
3.0 3036424848+

* for students with 6.0 overall, but 5.5 in either reading or writing
# for students with 5.5 overall, but less than 5.0 in reading or writing 


Academic background and requirement

Applicants need to have achieved the required score in a qualification equivalent to the completion of 13 years of schooling in Australia.

In order to succeed in your chosen course, it is assumed you have completed relevant subjects in your senior high school studies or other relevant qualifications. 

This is particularly important for degrees which have a strong basis in Mathematics or Science.

Entry requirements for some countries:

China:

  • Gao Kao : 60%
  • Senior High School Year 3 : 80%

India:

  • ICSE, CBSE & specified states : 65%
  • Other State Boards: 70%

Iran:

  • Pre-University Certificate: 14

Academic Pathways:

Foundation Studies is a university preparation course specifically designed for international students who have not completed secondary schooling, or who have not met the direct entry requirements for a UOW Bachelor degree. 

The course involves a stream of subjects relevant to your chosen UOW degree. When you enrol in the program, you will be allocated to a relevant stream of study. 

You will develop study skills and habits, including time management, essay writing, group work and presentation skills; and become familiar with the academic standards and expectations at university. 

Successful completion of Foundation Studies provides guaranteed entry to most UOW undergraduate Bachelor degrees.  

Note: To participate in “Foundation Studies” you should apply via UOW College separately.

Career opportunities

  • Game Day or Event Coordinator
  • Athletics Administrator
  • Sport Marketer
  • Financial and Contract Analyst
  • Guest Relations Manager
  • Sportswriter
  • Marketing assistant
  • Sport Broadcaster
  • Salesperson
  • Advertising Manager
  • Brand Manager

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