These items are optional and you can choose them as you wish after applying for the course.
Marketing is key to the success of any organization. Whether it’s a business, social enterprise, or for celebrity, marketing helps deliver value to target audiences.
When you study for the Bachelor of Business (Marketing) you will learn marketing principles and concepts and put them into practice, develop critical thinking skills and make informed strategic choices.
The university will teach you how to take great ideas and turn them into excellent returns for your employers. Your learning will cover:
The university will teach you to think independently and analytically, helping you understand how to use the information you have to solve issues you face.
You will be joining the longest-standing marketing school in the country.
Because Massey University’s teachers are actively researching, you will be taught the most relevant perspectives, from influential academics, in the most experienced environment.
The Bachelor of Business will give you the leadership, communication, and critical thinking skills that will make you a sought-after employee.
It will give you skills you can use in many different types of businesses, in New Zealand and around the world.
Internships offer the opportunity to reflect on marketing practice and engage with local enterprises, adding practical experience to your CV and enhancing your employability prospects.
In your final year, you will progress to advanced studies in your chosen major.
You will be able to do an internship course this year, as well as an advanced course in your major topic.
This brings your business knowledge, communication and teamwork, critical thinking skills, and understanding of ethics together in a capstone course.
|Cost of living||1 person||$7,344|
|Accommodation||1 bed room||$7,160|
Improve your English language skills without taking an IELTS test. You could get direct entry to a Massey degree with the university's English for Academic Purposes (EAP) courses.
|English Test||English for Academic Purposes 1||English for Academic Purposes 2|
|English Entry||IELTS||5.0 overall (all bands 4.5 or above)||5.5 overall (all bands 5.0 or above)|
|iBT TOEFL||40 overall (3 in reading & listening, 13 in speaking & writing)||50 overall (5 in reading & listening, 15 in speaking & writing)|
|PTE||38 overall||46 overall|
|EAP1||10 weeks||Foundation Studies – entry requirement equivalent to IELTS 5.5 overall|
|EAP2||10 weeks||Direct entry into University - entry requirement equivalent to IELTS 6.0 to 7.0 overall|
To be admitted to an undergraduate qualification, applicants will need a minimum level of academic achievement from school, or another university or tertiary institution.
The specific level depends on which country or region of the world they are from.
If you don't have the skills or qualifications you need to be accepted into your chosen study, you can do foundation qualifications.
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