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master

Degree

Master of Business Analytics - Marketing

master

Degree

Master of Business Analytics - Marketing

Quick facts

  • Tuition

    $45,236 NZD

  • Application fee

    Free

  • Duration

    15 months

  • PSW

    3 years

  • Min GPA

    70 out of 100

Deadlines

Term start & deadline Deadline
Fall-April 01-February-2022 2022-02-01
Fall-April 01-February-2023 2023-02-01

Overview

Master of Business Analytics - Marketing

This practice-focused programme will equip you to interrogate business challenges and then source, manipulate and analyse data to address issues and inform organisational strategies.

You will also develop a strong portfolio of professional skills that will enable you to communicate effectively to a non-technical audience through the use of data visualisation tools and storytelling.

You will have a choice of three specialisations (Marketing, Supply Chain Management, FinTech (launching in 2022)). 

These provide the opportunity to develop and apply analytical techniques in your field and engage in a project-based industry capstone that provide experience in responding to the challenges of working in a live business context with real data.

Programme structure

The Master of Business Analytics is a 15-month, 180-point coursework masters programme studied over five quarters.

You will study six core courses (Part I) addressing data sources for the formulation of business strategies and the analytics required to inform decision-making. 

In Part II you will choose to focus on either Marketing, Supply Chain Management or FinTech (launching in 2022) and enhance and develop your skills sets in a disciplinary context. 

Marketing Specialisation Courses: 

  • BUSINFO 706 (15 points) – Customer and Market Insights
  • BUSINFO 707 (15 points) – Digital Marketing and Analytics
  • BUSINFO 710 (15 points) – Advanced Project Management
  • BUSINFO 711 (15 points) – Consultancy Practice
  • BUSINFO 712 (30 points) – Marketing Analytics Industry Project

Estimate your cost

Residency
Count of person

$60,316

Total costs

yearly

Details


Cost of living 1 person $9,804
Accommodation 1 bed room $15,080
Tuition 1 person $45,236

Hourly wage

Min wage

21.20 NZD / 1 hour

in New Zealand every student can work 20 hour per week

Required documents

1_ Copy of birth certificate/passport
2_ Transcript
3_ Official programme completion certificate
4_ Mark sheets
5_ Relevant course outlines
6_ English language proficiency

Language requirements

GRE
not required
GMAT
not required

IELTS

6.5
6
listening
6
writing
6
speaking
6
reading

TOEFL

90
-
listening
21
writing
-
speaking
-
reading

PTE

58
50
listening
50
writing
50
speaking
50
reading

Cambridge

176
169
listening
169
writing
169
speaking
169
reading
Language pathway (conditional offer) is available
If your English does not meet the required standard, the university English Language Academy offers the following courses customised for the Business Masters:
1_ English Pathway for Postgraduate Studies (EPPS): suitable if you need to increase your IELTS Academic score by 0.5.
2_ Foundation Certificate in English for Academic Purposes (FCertEAP): suitable if you need to increase your IELTS Academic score by 1.0.

Academic background and requirement

Taught 180 points:

You must have completed an undergraduate degree in business or a non-business degree in a relevant discipline such as arts, engineering, technology, or science

Your study must be from a recognised university (or similar institution), and you will need a GPE of 5.0 (70%-74.9%) in the most advanced courses taken. In addition, you must have passed an undergraduate level course in business statistics (STATS 108) or equivalent.

If you have completed advanced course(s) in an undergraduate degree that are considered substantially similar to courses in this programme you will be required to complete substitute course(s). Advice will be provided to you on a case-by-case basis.

Pathway to study:

The Postgraduate Certificate in Business Analytics (PGCertBusAn) is an alternative pathway for graduates who are initially uncertain about committing to a masters programme, and for those who do not achieve the required GPA for direct entry to the Master of Business Analytics (MBusAn).

Courses passed for the postgraduate certificate can be reassigned to the 180-point MBusAn provided you meet the minimum GPA entry requirement and the postgraduate certificate has not been awarded.

Career opportunities

  1. Business Analytics professional
  2. Business Insights Executive
  3. Consultant
  4. Customer Insights Officer
  5. Database Analyst
  6. Investment Specialist

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