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undergraduate

Degree

Bachelor of Commerce in Marketing

undergraduate

Degree

Bachelor of Commerce in Marketing

Quick facts

  • Annual tuition (2022)

    $42,180 NZD

  • Application fee

    Free

  • Duration

    3 years

  • PSW

    3 years

  • Min GPA

    60 out of 100

Highlights
Capstone Project

These are mandatory and all come with course.

Deadlines

Term start& deadline Deadline
Winter-July 04-July-2023 2023-07-04
Summer-January 01-December-2023 2023-12-01
Fall-February 08-December-2023 2023-12-08
Winter-July 04-July-2024 2024-07-04

Overview

Bachelor of Commerce in Marketing

The role of marketing is to understand customers and satisfy customer needs because without customers there can be no business.

What can you study in Marketing at the University of Auckland?

You can study Marketing as a single major or as a double major alongside one of the other majors offered within the Bachelor of Commerce

(These include International Business or Management.) 

You can also study towards the Bachelor of Commerce in Marketing as part of a conjoint degree program. 

(In a conjoint program, you study for two degrees at once, attaining the qualification in a shorter time than it would take to complete the two programs separately.)

In the Marketing major you will learn how to respond to and satisfy customer needs through product and service development, planning, pricing, advertising, promotion, and distribution. You will:

  • Learn about fundamental marketing concepts and theories
  • Identify the characteristics of responsible and sustainable marketing practice
  • Understand the importance of marketing to business practice
  • Understand how to evaluate consumer needs when developing marketing strategies
  • Learn to apply consumer insights and market research
  • Develop skills to assess real-world marketing situations and marketing strategies
  • Choose a set of Marketing courses based on the career path you would like to take

Program structure

In your third year, you’ll choose a capstone core course – select from an industry-based project, a business simulation, a live business case, or an internship.

Estimate your cost

Residency
Count of person

$57,260

Total costs

yearly

Details


Cost of living 1 person $9,804
Accommodation 1 bed room $15,080
Tuition 1 person $42,180

Hourly wage

Min wage

21.20 NZD / 1 hour

in New Zealand every student can work 20 hour per week

Required documents

  • Birth Certificate or Passport or Citizenship Certificate
  • Official academic transcript
  • Official program completion certificate
  • Mark sheets
  • Relevant course outlines
  • Official translations of documents in a language other than English and the original language version
  • English language proficiency

Language requirements

GRE
not required
GMAT
not required

IELTS

6
5.5
listening
5.5
writing
5.5
speaking
5.5
reading

TOEFL

80
-
listening
21
writing
-
speaking
-
reading

PTE

50
42
listening
42
writing
42
speaking
42
reading

Cambridge

169
162
listening
162
writing
162
speaking
162
reading
Language pathway (conditional offer) is available

English Language Academy (ELA) pathway programs

You can meet undergraduate English-language requirements by successfully completing the following:

  • The Foundation Certificate in English for Academic Purposes (FCertEAP), or
  • The English Pathway for Undergraduate Studies (EPUS).

The ELA grades shown below are deemed to be equivalent to the following IELTS bands for admissions purposes.

  • IELTS 7.0: A- in FCertEAP or EPUS
  • IELTS 6.5: B- in FCertEAP or EPUS
  • IELTS 6.0: C- in FCertEAP or EPUS

 

1_ To be eligible for FCertEAP, students must: (Course length: 20 weeks)

  • Hold a conditional offer of place from a New Zealand tertiary institution that recognizes FCertEAP.
  • Meet the English Language entry requirements for FCertEAP through one of the below test results (see table). IELTS Indicator can also be accepted during 2022 until further notice.

Minimum Entry Requirements:

 IELTS PTE-ATOEFL iBT
Undergraduate

Overall

Writing

Other bands

5.0

5.0

4.5

36

36

29

60

18

12

2_ To be eligible for EPUS, students must: (Course length: 10 weeks)

  • Hold a conditional offer of place from a New Zealand tertiary institution that recognizes EPUS
  • Meet the IELTS score requirements below based on the score needed for your undergraduate program. IELTS Indicator can also be accepted during 2022 until further notice.

Academic IELTS Score Required 

For Undergraduate Programmes 

7.0 with no band less 

than 6.5

6.5 with no band less 

than 6.0

6.0 with no band less 

than 5.5

EPUS IELTS Score Requirements

Overall

Writing

Other bands

6.5

6.5

6.0

6.0

6.0

5.5

5.5

5.5

5.0

PTE Academic Score Requirements

Overall

Writing

Other bands

58

58

50

50

50

42

42

42

36

TOEFL iBT Score Requirements

Overall

Writing

Other bands

90

24

18

80

21

16

70

21

14


Academic background and requirement

Secondary school qualifications

India: You need to have one of the following:

  • 12 years of schooling and an overall average of 75 percent in the All-India Senior School Certificate (AISSC), Indian School Certificate (ISC), Karnataka, Maharashtra, and West Bengal State Board Examinations with a minimum of 70 percent in English.
  • 12 years of schooling and an overall average of 80 percent in all other Higher Secondary State Board Examinations with a minimum of 75 percent in English.

China:

  • The National College Entrance Examination (NCEE) is otherwise known as Gaokao. (Have a high school diploma or equivalent, Be in good health…) (Score required = 73)

Tertiary qualifications

You can transfer from another tertiary institution if you meet these requirements.

  • You need to have the following: One-year successful bachelor-degree level study at a recognized university (or similar institution) overseas.
  • Grade required = GPE 3.0 (60-64%)

Other pathways to study

  • Bridge your educational gap with a preparation and foundation program.

Career opportunities

  • International marketing manager
  • Marketing Manager
  • Product development manager
  • Public relations manager
  • Sales manager
  • Advertising and promotions manager
  • Brand Manager
  • Digital marketing manager
  • Media director/buyer
  • Meetings, conventions, and events planner
  • Social media marketing manager
  • Customer insights analyst/manager
  • Digital marketing analyst
  • Market Research analyst/manager
  • Segment and customer relationships manager
  • Social media/eCommerce analyst

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