If you have an undergraduate degree in a non-business discipline or a business degree in an unrelated field, this programme has been designed to kick-start your career in marketing.
Develop advanced skills and knowledge in business and marketing as well as a strong platform of professional skills. You will graduate with an appreciation of current international trends in practically-focused marketing topics, enhancing your competitiveness.
The Master of Marketing is an 18-month, 240-point programme studied over six quarters.
You will study core business courses along with specialist marketing courses that focus on marketing management, understanding consumers, branding and digital marketing strategy, and complete a consultancy project.
You will also complete two professional development modules as an important component of your degree. These will equip you with the professional skills that you will need to enhance your employability and success in the business world.
Taught 240 points:
You must have completed an undergraduate degree in business or a non-business degree in a relevant discipline such as arts, engineering, technology, or science.
Your study must be from a recognised university (or similar institution), and you will need a GPE of 5.0 (70%-74.9%) in the most advanced courses taken.
If you have completed advanced course(s) in an undergraduate degree that are considered substantially similar to courses in this programme you will be required to complete substitute course(s). Advice will be provided to you on a case-by-case basis.
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