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bachelor

Degree

Bachelor of Business Administration in Marketing Management

About the program

  • 22,650 CAD

    Tuition
  • 4 years

    Years of study
  • 3 years

    PGWP Duration
  • 2 out of 4

    Minimum required GPA
optional
Co-op

DeadLines

START & DEADLINE TERM DEADLINE APPLICATION
Fall-September 01-July-2022 01-July-2022
Spring-January 01-November-2022 01-November-2022
Summer-May 01-March-2022 01-March-2022

Bachelor of Business Administration in Marketing Management

The BBA in Marketing Management program includes intensive applied business training with an emphasis on marketing management, as well as new and emerging media and marketing analytics. 

The practical learning outcomes are grounded in curriculum that is accountable, global, team-based and uses contemporary quantitative and qualitative tools. 

Course content is industry driven and was developed in consultation with industry experts to ensure that KPU's BBA in Marketing Management graduates are ready to work. 

This degree is an appropriate goal for individuals who aspire to acquire leadership positions in the marketing profession.

Co-operative Education

The BBA in Marketing Management degree is offered with a Co-operative Education option. Co-operative Education gives a student the opportunity to apply the skills gained during academic study in paid, practical work experience semesters. 

Degree students can complete a minimum of three work terms while completing their degree. Work terms generally occur full-time in separate 4 month work semesters. Work semesters alternate with academic study.

Students wishing to enter and participate in the Co-op Option must meet the following requirements:

Declaration and Entrance Requirements

  1. Declaration of Co-op specialization into the Bachelor of Business Administration in Marketing Management Program
  2. Minimum GPA of 2.7
  3. Maximum 75 credits completed

Smart Cost Estimator

Count of person
Accommodation

$36,750

Total costs

yearly

$6,852

Cost of living

1 person

$7,248

Accommodation

1 bed room

$22,650

Tuition

1 person

Academic Requirements

  • Meeting KPU’s Undergraduate English Proficiency Requirement
  • Graduated from high school (secondary school) or completed 24 or more undergraduate-level credits with a minimum cumulative GPA of 2.0

Required documents

  • Academic/Official Transcripts
  • Language Proficiency (If Applicable)
  • Passport or Visa Documents

Language Requirements

GRE
GMAT

IELTS

6.5
6
listening
6
writing
6
speaking
6
reading

TOEFL

88
20
listening
20
writing
20
speaking
20
reading

PTE

61
-
listening
-
writing
-
speaking
-
reading

Cambridge

-
listening
-
writing
-
speaking
-
reading
Language pathway (conditional offer) is available
  • Duolingo English Test: Score of 110 or higher, taken within the last two years from the term of admission.
  • Canadian Academic English Language Assessment (CAEL): Score of 70 or higher with no sub score less than 60, taken within the last two years from the term of admission.
  • Language Proficiency Index (LPI): Level 5 with an essay score of 30 or higher, taken within the last two years from the term of admission.

 

English Proficiency for Pathway EntryEnglish Upgrading Course OptionsUndergraduate Course Options
Pathway 1  
Assessed below English Studies 12 (C-)ENGQ1Not available for Pathway 1 students
 ELSQ1 
 ELST 0041 through ELST 01831 
Pathway 2  
One of: (a) English Studies 12 (C-), (b) IELTS 5.5, or (c) equivalent (see full list below).ENGQ 10891 
 ELST 0256 through ELST 02831Up to 4 credits from the courses designated for Pathway 2 English Proficiency
Pathway 3  
One of: (a) English Studies 12 (C), (b) IELTS 6.0, or (c) equivalent (see full list below).ENGQ 1091, 1092 or 10991Up to 8 credits from courses designated for Pathway 2 or Pathway 3 English Proficiency
 ELST 0365 through ELST 03831 

Career Opportunities

  • Business Development Officer
  • Market Research Executive
  • Marketing Analyst
  • Advertising Account Executive
  • Business Management Consultant
  • Management Analyst
  • Promotion Specialist
  • Marketing Manager
  • Assistant Marketing Manager

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