Course code: #1403
These are mandatory and all come with course.
Strategic Marketing Communications is an experiential, career-focused program at Conestoga College for graduate students who want to learn how to work in the multiple roles expected in the marketing and communications fields.
Graduates will enter an evolving area of the communications sector.
The move to integrate how an organization communicates to its internal and external stakeholders has grown partly due to the pervasive use of social media, which enhances and challenges communicators globally.
All sectors of business and not-for-profit organizations must now manage both offline and online images and messages for consistency across the traditional silos of marketing, sales, advertising, and public relations.
While graduates know how to work in these diverse fields, they will integrate the disciplines with a common strategic direction to achieve the goals of the organizations that employ them.
This strategic approach is emphasized through the planning phase and reinforced as students learn to produce professional collateral and digital content using industry-standard technology and emerging social platforms.
Learning culminates in a client-based capstone project to develop an integrated marketing communications plan.
$22,135
| Cost of living | 1 person | $7,224 |
| Accommodation | 1 bed room | $7,200 |
| Tuition | 1 person | $14,935 |
Conestoga offers a language program for students whose English language skills are below the standard required for admission but have met all other admission criteria.
You will be eligible for admission to the degree program after completing level 4 of the General Arts and Science - English Language Studies (ELS) program with an overall grade average of 80% and no grade less than 75%.
Your placement in the ELS program is determined by scores on an in-house English language test or TOEFL or IELTS.
For more details, visit this page.
| Conestoga English Level | IELTS Academic Overall Band | TOEFL iBT | Pearson Test of English (PTE) Academic |
|---|---|---|---|
| Level 1 | 0-2.5 | 0-29 | |
| Level 2 | 3.0-4.0 No band less than 2 | 30-45 | |
| Level 3 | 4.5-5.0 No band less than 4.5 | 46-60 | 36-45 |
| Level 4 | 5.0-6.0 No band less than 5 | 61-79 | 46-52 |
| Direct entry to most diploma & certificate programs* | 6.0 No band less than 5.5 | 80 | 53-57 |
| Direct entry to graduate certificate and degree programs** | 6.5 No band less than 6 | 88 | 58-60 |
A two- or three-year diploma or a degree from an accredited college or university.
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