Course code: #BMK
These items are optional and you can choose them as you wish after applying for the course.
This eight-month graduate certificate program focuses on providing you with the skills and knowledge to develop and execute successful brand strategies in today's consumer-focused digital environment.
You will understand all aspects of a brand and then develop a plan to build successful brand equity at Seneca College.
Your learning will be further advanced through various instructional styles, case studies and relationship-building with industry professionals through industry/association fieldwork or optional work term.
Throughout this program, you will develop the following skills:
$25,172
| Cost of living | 1 person | $9,144 |
| Accommodation | 1 bed room | $8,650 |
| Tuition | 1 person | $16,522 |
Duolingo: Minimum score 125 to 130
As an international student, you have the option of learning English at Seneca's English Language Institute (ELI) before starting your professional program.
There are eight (8) levels in the ELI that are seven (7) weeks in length each. There are six (6) start dates per year: January, March, May, July, September and November.
If you apply to a professional program and you do not meet Seneca’s English requirements, you may receive an Offer of Admission to your program that is conditional upon completion of the English Language Institute.
The college will use your English test score to place you in the most appropriate ELI level. If you do not have an English score, you will take a placement test when you arrive on campus.
| ELI Level | Duolingo | TOEIC | IELTS Academic | TOEFL iBT | Cambridge | EIKEN Grade | PTE Academic |
|---|---|---|---|---|---|---|---|
| Level 1 | 10 - 25 | 10 - 225 | 2.0 (all bands 2.0) | 0 - 12 | <142 | 4 - 5 (419) | 10 - 20 |
| Level 2 | 30 - 40 | 230 - 295 | 2.5 (all bands 2.5) | 13 - 19 | <142 | 3 (1456) | 21 - 25 |
| Level 3 | 45 - 50 | 300 - 395 | 3.0 (all bands 3.0) | 20 - 29 (S/W 8) | <142 | Pre-2 (1728) | 26 - 30 |
| Level 4 | 55 - 60 | 400 - 495 | 3.5 (all bands 3.5) | 30 - 39 (S/W 10) | <142 | Pre-2 (1854) | 31 - 35 |
| Level 5 | 65 - 70 | 500 - 570 | 4.0 (all bands 4.0) | 40 - 49 (S/W 12) | 142 - 146 | 2 (1980) | 36 - 40 |
| Level 6 | 75 - 80 | 575 - 645 | 4.5 (all bands 4.5) | 50 - 59 (S/W 14) | 147 - 153 | 2 (2141) | 41 - 45 |
| Level 7 | 85 - 90 | 650 - 720 | 5.0 (all bands 5.0) | 60 - 69 (S/W 16) | 154 - 161 | Pre-1 (2304) | 46 - 50 |
| Level 8 | 95 - 100 | 725 and above | 5.5 (all bands 5.5) | 70 - 79 (S/W 18) | 162 - 168 | Pre-1 (2467) | 51 - 57 |
| Levels 6, 7 and 8: ELI plus Seneca subjects. Earn up to four Seneca credits while in the ELI. | |||||||
| Fee items | Fees per Session (7 weeks / 1 level) | Fees per Semester (14 weeks / 2 levels) |
|---|---|---|
| Tuition | $3,269.25 | $6,538.50 |
After finishing Level 8, You will receive a Certificate of Standing from the ELI and you will be automatically registered in your program at Seneca. You will not have to take another English test.
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