The Marketing Management major is interdisciplinary, follows a liberal education philosophy, and is built on the Department’s expertise in the field of marketing and consumer research.
The Department of Marketing and Consumer Studies prepares students for a career in marketing but also for educating them so that they can be active and engaged citizens. This is achieved from a balanced curriculum of marketing and liberal education courses that provide students with an understanding of the world they will work and live in. Students will gain knowledge in creating, communicating, and delivering product offerings to create value to stakeholders in a global and connected economy. Students completing this major will be prepared to pursue a variety of marketing career paths and diverse leadership roles.
Lang's Marketing Management major strengthens your understanding of consumer behavior and decision-making – critical abilities for any effective marketer.
You will graduate with a Bachelor of Commerce degree, providing you with a strong foundation of transferable business skills in accounting and finance. In addition to these core business areas, you can choose from a wide variety of marketing specific topics including consumer psychology, market research, advertising pricing, product development, quality management and consumer law. There are plenty of opportunities for you to learn outside of the lecture hall such as participating in an international exchange at one of the partner universities or helping a local business develop a marketing plan for a course credit. Upon graduating, you will be ready to start your career as a more engaged, active global citizen.
Also available in co-op.
The Co-op program in Marketing Management is designed to facilitate the transition of students from academic studies to a professional career by enhancing the integration of theory and practice.
|Cost of living||1 person||$7,404|
|Accommodation||1 bed room||$6,976|
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