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bachelor

Degree

Bachelor of Business - Marketing

Course code: #AK3693

bachelor

Degree

Bachelor of Business - Marketing

Quick facts

  • Tuition

    $32,500 NZD

  • Application fee

    $150 NZD

  • Duration

    3 years

  • PSW

    3 years

  • Min GPA

    60 out of 100

Highlights
Workplace experience

These are mandatory and all come with course.

Deadlines

Term start & deadline Deadline
Fall-February 26-February-2023 2023-02-26
Winter-July 16-July-2023 2023-07-16
Fall-February 26-February-2024 2024-02-26
Winter-July 16-July-2024 2024-07-16

Overview

Bachelor of Business - Marketing

Curious about how the marketplace operates and why consumers respond as they do? 

Study marketing as part of the Bachelor of Business degree at Auckland University of Technology.

New media channels are emerging and rivaling traditional ways of going to market. 

Integrated shopping experiences extend from the shop floor to Facebook, Twitter, email marketing, texting, television, radio, direct mail, catalogs, etc. 

Businesses need staff who are confident and competent at taking an interactive, omnichannel approach to business solutions and who know how to identify customers and connect with them in meaningful ways.

 

Workplace experience

Co-operative Education or Capstone Project:

The capstone project is the final part of your degree and takes place in your final semester. 

You can choose to work in an organization of your choice, start your own venture or complete an applied project.

Recent placements include Colenso BBDO, Contagion, Cook Islands Tourism Group, DDB, Noel Leeming, NZ Breast Cancer Foundation, Ogilvy, and TVNZ. 

 

For employers: workplace experience for AUT Business School students

To ensure AUT's graduates hit the deck running in their chosen careers the AUT Business School developed a highly successful workplace experience program called Co-operative Education.

Estimate your cost

Residency
Count of person

$44,300

Total costs

yearly

Details


Cost of living 1 person $9,804
Accommodation 1 bed room $11,800
Tuition 1 person $32,500

Hourly wage

Min wage

21.20 NZD / 1 hour

in New Zealand every student can work 20 hour per week

Required documents

  • Certified copy of your birth certificate or passport
  • Certified copy of marriage certificate (If required)
  • Official academic transcripts
  • English Language Proficiency (If Available)
  • CV/Work experience (If required)
  • A copy of the document(s) in the original language/and official English translation

Language requirements

GRE
not required
GMAT
not required

IELTS

6
5.5
listening
5.5
writing
5.5
speaking
5.5
reading

TOEFL

80
15
listening
20
writing
18
speaking
15
reading

PTE

50
42
listening
42
writing
42
speaking
42
reading

Cambridge

169
162
listening
162
writing
162
speaking
162
reading
Language pathway (conditional offer) is available

If you do not meet the English language requirements for entry into an AUT programme, you can study English here.

Language courses at AUT International House:

AUT International House is an English language school next to the AUT City Campus. It is part of AUT and offers a range of qualifications, including GIE – the AUT university entrance and preparation programme.

On-campus academic English courses (GIE and IELTS Full-time) at International House:

1) GIE (academic preparation and university entrance programme)

The GIE programme prepares you for entry into most AUT programmes (some health and education programmes require IELTS).

Entry requirement:

IELTS 5.5 with a minimum of 5.5 in Reading and Writing and no less than 5.0 in Speaking and Listening

2) IELTS Full-time

Entry requirement:

There is a different entry requirements for each level of the IELTS course.

  • Level 1: you need IELTS 4.5 with a minimum band score of 4.0
  • Level 2: you need IELTS 5.5 with a minimum band score of 5.0

 

You can also use IELTS Indicator and TOEFL Special Home Edition to meet English language requirements, except for programmes that require an IELTS score higher than the standard or for any doctoral programmes.


Academic background and requirement

All applicants need to meet AUT’s minimum entry requirements qualification equivalent to New Zealand year 13 or University Entrance.

high school qualifications from different countries:

India: 

  • 12 years of schooling with an overall average of 75% in four academic subjects, including a min 60% in English from the All-India Senior Certificate (AISSC).
  • All other Higher Secondary State Board Examinations require an overall average of 80% in four academic subjects with a min 65% in English.

China:

  • Senior High School graduation plus one year of successful study at bachelor's level; or
  • Senior High School graduation plus completion of a two-year diploma, with good grades, at a recognized university.
  • A Tier 1 score in the National University Entrance Examination (Gaokao) at a recognized institution

 

Don’t meet the entry requirements?

Consider starting with the university Diploma in Business.

 

Foundation programmes

If you don’t have the academic qualifications needed for direct entry into an AUT programme, you can enroll in a foundation programme.

If you successfully complete the foundation programme and get the required grades, you are guaranteed entry into an appropriate AUT programme.

Career opportunities

  • Market insights analyst
  • Sales account manager
  • Advertising agency planner
  • Brand manager
  • Marketing co-ordinator
  • Business development manager
  • Product buyer
  • Shopping center manager
  • Customer relationship manager
  • Omni-channel communications manager

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