Course code: #AK3693
These are mandatory and all come with course.
Curious about how the marketplace operates and why consumers respond as they do?
Study marketing as part of the Bachelor of Business degree at Auckland University of Technology.
New media channels are emerging and rivaling traditional ways of going to market.
Integrated shopping experiences extend from the shop floor to Facebook, Twitter, email marketing, texting, television, radio, direct mail, catalogs, etc.
Businesses need staff who are confident and competent at taking an interactive, omnichannel approach to business solutions and who know how to identify customers and connect with them in meaningful ways.
Co-operative Education or Capstone Project:
The capstone project is the final part of your degree and takes place in your final semester.
You can choose to work in an organization of your choice, start your own venture or complete an applied project.
Recent placements include Colenso BBDO, Contagion, Cook Islands Tourism Group, DDB, Noel Leeming, NZ Breast Cancer Foundation, Ogilvy, and TVNZ.
To ensure AUT's graduates hit the deck running in their chosen careers the AUT Business School developed a highly successful workplace experience program called Co-operative Education.
|Cost of living||1 person||$9,804|
|Accommodation||1 bed room||$11,800|
If you do not meet the English language requirements for entry into an AUT programme, you can study English here.
AUT International House is an English language school next to the AUT City Campus. It is part of AUT and offers a range of qualifications, including GIE – the AUT university entrance and preparation programme.
On-campus academic English courses (GIE and IELTS Full-time) at International House:
The GIE programme prepares you for entry into most AUT programmes (some health and education programmes require IELTS).
IELTS 5.5 with a minimum of 5.5 in Reading and Writing and no less than 5.0 in Speaking and Listening
There is a different entry requirements for each level of the IELTS course.
You can also use IELTS Indicator and TOEFL Special Home Edition to meet English language requirements, except for programmes that require an IELTS score higher than the standard or for any doctoral programmes.
All applicants need to meet AUT’s minimum entry requirements qualification equivalent to New Zealand year 13 or University Entrance.
Consider starting with the university Diploma in Business.
If you don’t have the academic qualifications needed for direct entry into an AUT programme, you can enroll in a foundation programme.
If you successfully complete the foundation programme and get the required grades, you are guaranteed entry into an appropriate AUT programme.
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