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undergraduate

Degree

Bachelor of Communication Studies - Advertising and Brand Creativity

Course code: #AK3303

undergraduate

Degree

Bachelor of Communication Studies - Advertising and Brand Creativity

Quick facts

  • Annual tuition (2022)

    $32,400 NZD

  • Application fee

    $150 NZD

  • Duration

    3 years

  • PSW

    3 years

  • Min GPA

    60 out of 100

Options
Workplace Experience

These items are optional and you can choose them as you wish after applying for the course.

Deadlines

Term start& deadline Deadline
Fall-February 26-February-2023 2023-02-26
Winter-July 16-July-2023 2023-07-16
Fall-February 26-February-2024 2024-02-26
Winter-July 16-July-2024 2024-07-16

Overview

Bachelor of Communication Studies - Advertising and Brand Creativity

Study advertising and collaborate with your classmates on advertising briefs, writing and designing ads for real products and clients.

Advertising is about thinking laterally and developing effective brand and product campaigns. 

You start with a blank piece, do the hard work to get to a great idea, and then choose various media to create a campaign. 

AUT is the only New Zealand university that specifically teaches advertising creativity at the degree level.

The university works closely with the advertising industry, and you learn from guest speakers from leading advertising agencies and client companies like Google, TVNZ, Spark, MediaWorks, Saatchi & Saatchi, DDB, Colenso BBDO, FCB New Zealand, and Film Construction.

Clients and agencies brief the university students directly, and your completed ads may even be published in the media. 

Many students are also offered workplace experience at major advertising agencies. 

By the end of your degree, you’ll have a professional portfolio to apply for work as a copywriter, art director, and other roles in an ad agency.

Estimate your cost

Residency
Count of person

$44,200

Total costs

yearly

Details


Cost of living 1 person $9,804
Accommodation 1 bed room $11,800
Tuition 1 person $32,400

Hourly wage

Min wage

21.20 NZD / 1 hour

in New Zealand every student can work 20 hour per week

Required documents

  • Certified copy of your birth certificate or passport
  • Certified copy of marriage certificate (If required)
  • Official academic transcripts
  • English Language Proficiency (If Available)
  • CV/Work experience (If required)
  • A copy of the document(s) in the original language/and official English translation

Language requirements

GRE
not required
GMAT
not required

IELTS

6
5.5
listening
5.5
writing
5.5
speaking
5.5
reading

TOEFL

80
15
listening
20
writing
18
speaking
15
reading

PTE

50
42
listening
42
writing
42
speaking
42
reading

Cambridge

169
162
listening
162
writing
162
speaking
162
reading
Language pathway (conditional offer) is available

If you do not meet the English language requirements for entry into an AUT programme, you can study English here.

Language courses at AUT International House:

AUT International House is an English language school next to the AUT City Campus. It is part of AUT and offers a range of qualifications, including GIE – the AUT university entrance and preparation programme.

On-campus academic English courses (GIE and IELTS Full-time) at International House:

1) GIE (academic preparation and university entrance programme)

The GIE programme prepares you for entry into most AUT programmes (some health and education programmes require IELTS).

Entry requirement:

IELTS 5.5 with a minimum of 5.5 in Reading and Writing and no less than 5.0 in Speaking and Listening

2) IELTS Full-time

Entry requirement:

There is a different entry requirements for each level of the IELTS course.

  • Level 1: you need IELTS 4.5 with a minimum band score of 4.0
  • Level 2: you need IELTS 5.5 with a minimum band score of 5.0

 

You can also use IELTS Indicator and TOEFL Special Home Edition to meet English language requirements, except for programmes that require an IELTS score higher than the standard or for any doctoral programmes.


Academic background and requirement

All applicants need to meet AUT’s minimum entry requirements qualification equivalent to New Zealand year 13 or University Entrance.

High school qualifications from different countries:

India: 

  • 12 years of schooling with an overall average of 75% in four academic subjects, including a min 60% in English from the All-India Senior Certificate (AISSC).
  • All other Higher Secondary State Board Examinations require an overall average of 80% in four academic subjects with a min 65% in English.

China:

  • Senior High School graduation plus one year of successful study at bachelor's level; or
  • Senior High School graduation plus completion of a two-year diploma, with good grades, at a recognized university.
  • A Tier 1 score in the National University Entrance Examination (Gaokao) at a recognized institution

 

Don’t meet the entry requirements?

Consider starting with the university's Diploma in Arts.

 

Foundation programmes

If you don’t have the academic qualifications needed for direct entry into an AUT programme, you can enroll in a foundation programme.

If you successfully complete the foundation programme and get the required grades, you are guaranteed entry into an appropriate AUT programme.

Career opportunities

  • Account director or planner
  • Art director
  • Copywriter
  • Digital creative or strategist
  • Media buyer/planner
  • Strategic planner
  • Web content creator
  • Marketing manager

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