Study advertising and collaborate with your classmates on advertising briefs, writing and designing ads for real products and clients.

Advertising is about thinking laterally and developing effective brand and product campaigns. 

You start with a blank piece, do the hard work to get to a great idea, and then choose various media to create a campaign. 

AUT is the only New Zealand university that specifically teaches advertising creativity at the degree level.

The university works closely with the advertising industry, and you learn from guest speakers from leading advertising agencies and client companies like Google, TVNZ, Spark, MediaWorks, Saatchi & Saatchi, DDB, Colenso BBDO, FCB New Zealand, and Film Construction.

Clients and agencies brief the university students directly, and your completed ads may even be published in the media. 

Many students are also offered workplace experience at major advertising agencies. 

By the end of your degree, you’ll have a professional portfolio to apply for work as a copywriter, art director, and other roles in an ad agency.

• Certified copy of your birth certificate or passport
• Certified copy of marriage certificate (If required)
• Official academic transcripts
• English Language Proficiency (If Available)
• CV/Work experience (If required)
• A copy of the document(s) in the original language/and official English translation

All applicants need to meet AUT’s minimum entry requirements qualification equivalent to New Zealand year 13 or University Entrance.

High school qualifications from different countries:

India: 

• 12 years of schooling with an overall average of 75% in four academic subjects, including a min 60% in English from the All-India Senior Certificate (AISSC).
• All other Higher Secondary State Board Examinations require an overall average of 80% in four academic subjects with a min 65% in English.

China:

• Senior High School graduation plus one year of successful study at bachelor's level; or
• Senior High School graduation plus completion of a two-year diploma, with good grades, at a recognized university.
• A Tier 1 score in the National University Entrance Examination (Gaokao) at a recognized institution

Don’t meet the entry requirements?

Consider starting with the university's Diploma in Arts.

Foundation programmes

If you don’t have the academic qualifications needed for direct entry into an AUT programme, you can enroll in a foundation programme.

If you successfully complete the foundation programme and get the required grades, you are guaranteed entry into an appropriate AUT programme.