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postgraduate

Degree

Bachelor of Commerce (Honours) in Marketing (Research-Based)

postgraduate

Degree

Bachelor of Commerce (Honours) in Marketing (Research-Based)

Quick facts

  • Annual tuition (2023)

    $41,778 NZD

  • Application fee

    Free

  • Duration

    1 year

  • PSW

    1 year

  • Min GPA

    70 out of 100

Highlights
Dissertation

These are mandatory and all come with course.

Deadlines

Term start& deadline Deadline
Winter-July 04-July-2023 2023-07-04
Fall-February 08-December-2023 2023-12-08
Winter-July 04-July-2024 2024-07-04

Overview

Bachelor of Commerce (Honours) in Marketing

If you have achieved consistently high grades in your Bachelor of Commerce degree (or equivalent) you could be eligible for the honours program. 

It will provide you with an additional 120 points of postgraduate research-based (Taught) study to develop your analytical skills and critical thinking.

You will complete a set of advanced courses in the discipline and a short supervised dissertation or project that will demonstrate your independent research skills. 

 

What can you study in Marketing at the University of Auckland?

You can complete a Bachelor of Commerce (Honours) in Marketing or a Master of Commerce in Marketing, with a customized dissertation specializing in an area such as:

  • Marketing management
  • Branding
  • Digital Marketing
  • Advertising and communications management
  • Marketing research
  • Service management
  • Value co-creation
  • Customer engagement
  • Sustainable marketing
  • Collaborative consumption
  • Tourism

A dissertation is an advanced research project involving one-on-one mentoring by a dedicated academic staff member. 

This individualized experience will extend your analytical capabilities, enable you to stand out when job hunting and future-proof your career.

Estimate your cost

Residency
Count of person

$56,858

Total costs

yearly

Details


Cost of living 1 person $9,804
Accommodation 1 bed room $15,080
Tuition 1 person $41,778

Hourly wage

Min wage

21.20 NZD / 1 hour

in New Zealand every student can work 20 hour per week

Required documents

  • Birth Certificate or Passport or Citizenship Certificate
  • Official academic transcript
  • Official program completion certificate
  • Mark sheets
  • Relevant course outlines
  • Official translations of documents in a language other than English and the original language version
  • English language proficiency

Language requirements

GRE
not required
GMAT
not required

IELTS

6.5
6
listening
6
writing
6
speaking
6
reading

TOEFL

90
-
listening
21
writing
-
speaking
-
reading

PTE

58
50
listening
50
writing
50
speaking
50
reading

Cambridge

176
169
listening
169
writing
169
speaking
169
reading
Language pathway (conditional offer) is available

English Language Academy pathway programs

You can meet postgraduate English language requirements by successfully completing:

  • The Foundation Certificate in English for Academic Purposes (FCertEAP), or
  • The English Pathway for Postgraduate Studies (EPPS).

The ELA grades shown below are deemed to be equivalent to the following IELTS bands for admissions purposes.

  • IELTS 7.0: A- in FCertEAP or EPPS
  • IELTS 6.5: B- in FCertEAP or EPPS

 

1-To be eligible for FCertEAP, students must: (Course length: 20 weeks)

  • Hold a conditional offer of place from a New Zealand tertiary institution that recognizes FCertEAP.
  • Meet the English Language entry requirements for FCertEAP through one of the below test results (see table).
  • IELTS Indicator can also be accepted during 2022 until further notice.

Minimum Entry Requirements:

 IELTS PTE-ATOEFL iBT
Postgraduate

Overall

Writing

Other bands

5.5

5.5

5.0

42

42

36

70

21

14

2-To be eligible for EPPS, students must: (Course length: 10 weeks)

  • Hold a conditional offer of place from the University of Auckland
  • Meet the IELTS score requirements below based on the score needed for your postgraduate program.
  • IELTS Indicator can also be accepted during 2022 until further notice.

Academic IELTS Score Required 

For Postgraduate Programmes 

7.0 with no band less 

than 6.5

6.5 with no band less 

than 6.0

EPPS IELTS Score Requirements

Overall

Writing

Other bands

6.5

6.5

6.0

6.0

6.0

5.5

PTE Academic Score Requirements

Overall

Writing

Other bands

58

58

50

50

50

42

TOEFL iBT Score Requirements

Overall

Writing

Other bands

90

24

18

80

21

16


Academic background and requirement

Taught 120 points:

You must have completed an undergraduate business degree from a recognized university (or similar institution) with a GPE of 5.0 (70%-74%) in the highest level of courses required for the major.

Career opportunities

  • Assistant brand manager/product manager
  • Assistant marketing manager
  • Advertising executive
  • Product/service developer
  • Social media manager
  • Public relations executive
  • Market researcher
  • Marketing Consultant
  • Sales representative

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