Course code: #2139
These items are optional and you can choose them as you wish after applying for the course.
| Term start& deadline | Deadline | ||
|---|---|---|---|
| Fall-February 30-November-2024 | 2024-11-30 |
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| Winter-July 31-May-2024 | 2024-05-31 |
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| Fall-February 30-November-2025 | 2025-11-30 |
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| Winter-July 31-May-2025 | 2025-05-31 |
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Tailor your degree to suit your career goals with an opportunity to gain an industry placement.
This program at the University of Queensland is suited to high-achieving students who want to gain the skills to succeed in the complex and fast-paced business world.
Honours is awarded to all graduates of this program, which means you will have a globally recognised degree that will stand out in a competitive job market.
This major will develop you into a dynamic marketing professional.
You'll study marketing strategy and customer behaviour, including how personality, lifestyle and culture affect purchasing decisions.
Your courses will teach you how to create value through brand management, service and relationship management, and digital and market research strategy.
You’ll also gain insight into how advertising management operates in the context of artificial intelligence, ethics and micro-targeting.
The integrated major capstone course will help you gain a deeper understanding of the strategic marketing ambitions of organisations and how customers are central to enterprise success and revenue generation.
Studying this major will prepare you to work in various marketing teams in industries including tourism, arts and entertainment, sales and retail, and not-for-profit agencies.
$66,150
| Cost of living | 1 person | $10,344 |
| Accommodation | 1 bed room | $14,950 |
| Tuition | 1 person | $51,200 |
You may be eligible for a package offer if you meet all the academic entry requirements for your preferred UQ program but need help to meet the English language requirements.
| Minimum Overall Score | Minimum Sub Scores | result | |
|---|---|---|---|
| UQ College | Grade of 4 in EAP Level 4 | No sub-score lower than C | |
| IELTS (International English Language Testing Service) | 6.0 | 6.0 | 6.5 |
| TOEFL iBT (Internet-based Test of English as a Foreign Language) | 78 | S:19, L:19, R:19, W:21 | |
| Pearson | 60 | 60 | |
| Cambridge | 169 | 169 |
| IELTS | ||
| For 10-week package | OB no more than 0.5 band below the specified UQ program requirement. IELTS sub-band scores, no more than 0.5 band below the sub-band requirement. | 6.5, no no sub-score less than 6.5 |
| For 15-week package | OB no more than 0.5 band below the specified UQ program requirement. IELTS sub-band scores, no more than 1.0 band below the sub-band requirement. | 6.5, no no sub-score less than 6 |
| For 20-week package | OB no more than 1.0 band below the specified UQ program requirement. IELTS sub-band scores, no more than 1.0 band below the sub-band requirement. | 6, no no sub-score less than 6 |
Prerequisites:
Queensland Year 12 (or equivalent):
India: All India Senior School Certificate (CBSE): 90%
The minimum required GPA belongs to Canada: Ontario Secondary School Diploma: 84.44%
You will study five courses (subjects) for the entire duration of the Foundation Program, usually two core courses and three elective courses.
For students wishing to progress to undergraduate degrees in the Faculty of Business, Economics and Law (BEL):
Core courses:
Three electives are chosen:
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