Course code: #2171
| Term start& deadline | Deadline | ||
|---|---|---|---|
| Fall-February 30-November-2024 | 2024-11-30 |
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| Winter-July 31-May-2024 | 2024-05-31 |
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| Fall-February 30-November-2025 | 2025-11-30 |
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| Winter-July 31-May-2025 | 2025-05-31 |
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At the University of Queensland, you'll study marketing strategy and customer behaviour, including how personality, lifestyle and culture affect purchasing decisions.
Your courses will teach you how to create value through brand management, service and relationship management, and digital and market research strategy.
You’ll also gain insight into how advertising management operates in artificial intelligence, ethics and micro-targeting.
Studying this major will prepare you to work in various marketing teams in industries including tourism, arts and entertainment, sales and retail, and not-for-profit agencies.
This major is accredited by the Australian Marketing Institute (AMI), and you'll be eligible for free AMI membership for the duration of your study.
$63,110
| Cost of living | 1 person | $10,344 |
| Accommodation | 1 bed room | $14,950 |
| Tuition | 1 person | $48,160 |
You may be eligible for a package offer if you meet all the academic entry requirements for your preferred UQ program but need help to meet the English language requirements.
If your overall IELTS score is 5.0 or above (or equivalent), join our EAP or BE classes.
| Minimum Overall Score | Minimum Sub Scores | result | |
|---|---|---|---|
| UQ College | Grade of 4 in GE Level 2 | No sub-score lower than C | |
| IELTS (International English Language Testing Service) | 5.0 | 5.0 | 5.5 |
| TOEFL iBT (Internet-based Test of English as a Foreign Language) | 56 | S:15, L:12, R:12, W:17 | |
| Pearson | 42 | 42 | |
| Cambridge | 154 | 154 |
| Minimum Overall Score | Minimum Sub Scores | result | |
|---|---|---|---|
| UQ College | Grade of 4 in EAP Level 3 | No sub-score lower than C | |
| IELTS (International English Language Testing Service) | 5.5 | 5.5 | 6.0 |
| TOEFL iBT (Internet-based Test of English as a Foreign Language) | 70 | S:17, L:17, R:17, W:19 | |
| Pearson | 49 | 49 | |
| Cambridge | 162 | 162 |
| Minimum Overall Score | Minimum Sub Scores | result | |
|---|---|---|---|
| UQ College | Grade of 4 in EAP Level 4 | No sub-score lower than C | |
| IELTS (International English Language Testing Service) | 6.0 | 6.0 | 6.5 |
| TOEFL iBT (Internet-based Test of English as a Foreign Language) | 78 | S:19, L:19, R:19, W:21 | |
| Pearson | 60 | 60 | |
| Cambridge | 169 | 169 |
| IELTS | TOEFL | Pearson | Cambridge | |
| BE 30 weeks | 5.0, no sub-score less than 5 | 56 S:15 L:12 R:12 W:17 | 42, no sub-score less than 42 | 154, no sub-score less than 154 |
| BE 25 weeks | 5.5, no sub-score less than 5 | 70 S:15 L:12 R:12 W:17 | 49, no sub-score less than 42 | 162, no sub-score less than 154 |
| BE 20 weeks | 5.5, no sub-score less than 5.5 | 70 S:17 L:17 R:17 W:19 | 49, no sub-score less than 49 | 162, no sub-score less than 162 |
| BE 15 weeks | 6.0, no sub-score less than 5.5 | 78 S:17 L:17 R:17 W:19 | 60, no sub-score less than 49 | 169, no sub-score less than 162 |
| BE 10 weeks | 6.0, writing 6.0, no other sub-score skill less than 5.5 | 78 S:17 L:17 R:17 W:21 | 60, S:49 L:49 R:49 W:60 | 169, S:162 L:162 R:162 W:169 |
Prerequisites:
Queensland Year 12 (or equivalent) General English subject (Units 3 & 4, C); and one of General Mathematics, Mathematical Methods or Specialist Mathematics (Units 3 & 4, C).
India: All India Senior School Certificate (CBSE): 65%
China: Gaokao: 70%
The minimum required GPA belongs to Canada: Ontario Secondary School Diploma: 60%
You will study five courses (subjects) for the entire duration of the Foundation Program, usually two core courses and three elective courses.
For students wishing to progress to undergraduate degrees in the Faculty of Business, Economics and Law (BEL):
Core courses:
Three electives are chosen:
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