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Public relations (PR ) is about promoting ideas. It means developing brand awareness and using communication tools in traditional or non-traditional media to shape public opinion.
In Canada, there is a high demand in the public relations industry. As a PR specialist, you will tell stories about people and organizations. Developing communication plans and materials that could help take businesses or NGOs to the next level is all in a day’s work.
There are two ways to complete this degree:
1) Register for the honours bachelor's degree at the University and, after completing 60 units there (four sessions), transfer to Algonquin College to complete the diploma program in public relations. Because of space limitations at Algonquin, the college can only accept 25 students in this stream. Also, you must have an average of at least 70% (CPGA of 6.0 at uOttawa) to be admitted.
2) Start by completing two years in public relations at Algonquin College (you must maintain an average of at least 70%, GPA of 3.0 at the college level) and then transfer to uOttawa to do four more sessions (60 units). The University has no registration limits in this case.
This program is offered in English and in French.
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