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Gain the skills to speak directly to your customers through traditional advertising, digital marketing and social media. Your creativity and understanding of people will help you to become an effective marketer, fulfilling the needs of your customers or growing a new customer base.
Develop industry knowledge by creating sustainable marketing strategies for real-world businesses. Transfer your skills across organizations in private, public, and non-profit sectors and stand out in a competitive marketplace.
This course has a Work-Integrated Learning (WIL) program culminating in a third year core subject. Students must successfully complete the prescribed WIL preparation modules and quizzes to be eligible to apply for a WIL capstone subject.
English (Units 3/4,C)
Mathematical Methods (Units 3/4,C)
JCU offers pathway study options if you don't meet the academic requirements for direct entry into your preferred JCU degree, or if you want to enhance your career prospects.
1- Official Academic Transcripts
2- Academic English proficiency Results
3- And/or Testamurs (or curriculum vitae detailing your work history)
Many students who meet the academic entry requirements for entry into a James Cook University (JCU) degree, but not the English language entry requirements, receive a ‘packaged offer’ consisting of a period of academic English language studies, plus an offer into a JCU course.
Graduates can pursue careers as brand or product managers, marketing assistants, market research consultants, advertising executives or electronic marketers. Graduates can also undertake roles in sales, customer service management, and international marketing
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