This major is only available to study Fully Online now.

Marketing is used to differentiate products and services in the marketplace, effectively communicate with a target audience and develop strategies that maximise consumer value, sales and profits.

Marketers blend advertising, promotions, digital and social media marketing, public relations, retailing and sales strategies to promote an organisation’s brand, products and services.

This major will allow you to explore the vast marketing realm, including international and internet marketing, pricing, promotion and distribution strategies.

You’ll also analyse the behaviour of competitors and customers to discover how marketing can be used to predict customer demand for products, services and ideas. 

The curriculum is kept up-to-date in consultation with key industry bodies, ensuring your learning meets the future needs of the industry.

You’ll benefit from exposure to the industry through field trips, internships, practical assignments, guest lectures and networking events.

In your final year, you’ll undertake a Capstone Experience.

Choose your Capstone Experience

In your final year, you will also undertake a Capstone Experience to further your practical skills and international business knowledge.

You’ll have a choice of the following Capstone Experiences:

• Enhancing Your Business Mind
• Business Innovation Lab
• Business Internship
• Interactive Study Tour
• Business and Law International Experience
• Business Study Tour

• Passport
• English Language Proficiency Evidence
• Visa Documents (if applicable)
• Academic Transcript
• CV/Resume (Not applicable for SLIIT - Sri Lanka Institute of Information Technology - applicants)

Australian Year 12 (or an accepted international equivalent)

India:

• Indian School Certificate (ISC): 60% from the best four subjects and at least 60% in English or separate evidence of English competence
• All India Senior School Certificate/ Delhi Senior School Certificate Examination: 60% in the best four subjects and at least 60% in English or separate evidence of English competence
• Higher Secondary School Certificate: 65% in the best five subjects

China:

• Gao Kao: 67% of the overall maximum score, or a grade of 322/480,402/600, 503/750, 543/810 or 603/900

OR 

• successful completion of the first year of a four or five-year Bachelor's degree at a recognised University or authorised degree-granting institution, separate evidence of English competence is required.

Iran:

• Successful completion of the first year of a four-year Bachelor's degree at a Section 1 Higher Education institution listed on AEI CEP, separate evidence of English competence is required.

Business & Commerce (Diploma of Commerce )

The Diploma of Commerce pathways into Curtin University’s

• Bachelor of Commerce
• Bachelor of Business Administration