Course code: #BS11
These are mandatory and all come with course.
QUT's Master of Business (IMC) focuses on strategically blending public relations, advertising, promotion, direct marketing, and personal selling to build brand value and improve promotional communications with target audiences.
As part of this program, you'll acquire the skills to build lasting connections with your audience, boost brand reputation, and ultimately propel business success in today's customer-centric market.
To achieve this, you'll delve into fundamental marketing concepts and theories.
You'll explore the complexities of the value creation process and cover topics such as value-based marketing, strategic marketing planning, consumer behaviour, market segmentation and targeting, and marketing mix decisions.
You'll also gain a deeper understanding of market research and learn how it is pivotal in guiding strategic business decisions.
As a marketing expert in the making, this program will build your market intelligence skills to surpass competitors and achieve business goals.
These include learning to develop a research design enabling data collection and analysis to address real-world management decision problems.
In your final capstone unit, you will apply the knowledge and research skills acquired throughout your studies to a real-world issue.
Working independently and collaboratively with fellow students, you'll engage with an industry partner to develop feasible business solutions to help solve their real-world problems or issues.
$36,800
| Cost of living | 1 person | $10,344 |
| Accommodation | 1 bed room | 0 |
| Tuition | 1 person | $36,800 |
If you need to improve your English language score, The English language programs are designed to help you improve your English, meet the English language requirements for your desired degree program, and prepare for an IELTS test.
| Program | IELTS | TOEFL | PTE | Duration/W | Outcomes |
| General English (5 - 45 weeks) | - | - | - | 5 - 45 |
|
| English for Academic Purposes 1 Extended | 5 R5 W5 | 49 R10 W15 | 38 R38 W38 | 15 |
|
| English for Academic Purposes 1 Standard | 5.5 R5 W5 L4.5 S4.5
| 56 R8 W15 L8 S12 | 46 R38 W38 L32 S32 | 10 |
|
| English for Academic Purposes 2 Extended | 5.5 R5.5 W5.5
| 56 R14 W18 | 46 R46 W46 | 15 |
|
| English for Academic Purposes 2 Standard | 6 R5.5 W5.5 L5 S5
| 71 R14 W18 L10 S14 | 50 R46 W46 L38 S38 | 10 |
|
| IELTS Advanced | 6.5 R6 W6 L6 S6
| 79 R16 W21 L16 S18 | 58 R50 W50 L50 S50 | 10 |
|
Master of Business - 1.5-year program
Master of Business - 2-year program
The Graduate Certificate in Business and Communication will help you meet the English language requirements of the Master of Business (BS11) program.
Completing the Graduate Certificate in Communication with the required results guarantees you a place in the second semester of QUT's Master of Business program.
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