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postgraduate

Degree

Master of Business (Integrated Marketing Communication) (Coursework)

Course code: #BS11

postgraduate

Degree

Master of Business (Integrated Marketing Communication) (Coursework)

Quick facts

  • Annual tuition (2022)

    $34,000 AUD

  • Application fee

    $100 AUD

  • Duration

    2 years

  • PSW

    2 years

  • Min GPA

    4 out of 7

  • CRICOS Code

    085448J

Highlights
Project
Workplace experience

These are mandatory and all come with course.

Deadlines

Term start & deadline Deadline
Fall-February 13-February-2023 2023-02-13
Winter-July 10-July-2023 2023-07-10
Fall-February 13-February-2024 2024-02-13
Winter-July 10-July-2024 2024-07-10

Overview

Master of Business (Integrated Marketing Communication)

If you are interested in advertising, promotions or communications, you should consider an integrated marketing communication (IMC) major.

IMC focuses on the strategic integration of public relations, advertising, promotion, direct marketing and personal selling to achieve brand equity and increase the effectiveness of promotional communications with target audiences.

QUT’s Master of Business has been redesigned to ensure it meets the new quality assurance standards set by the Australian Qualifications Framework for masters by coursework programs. 

The learning outcomes of the course have been refreshed to provide you with a more engaging and real world learning experience.

Your knowledge and research skills are taken to an advanced level in the capstone unit of this course. 

This unit comprises a workplace experience project or a business case project.

Estimate your cost

Residency
Count of person

$34,000

Total costs

yearly

Details


Cost of living 1 person $9,684
Accommodation 1 bed room 0
Tuition 1 person $34,000

Hourly wage

Min wage

21.38 AUD / 1 hour

in Australia every student can work 40 hour per fortnight

Required documents

  • Award Certificates
  • Academic Transcripts
  • Passport or Visa Documents
  • Translations of documents in a language other than English
  • English Language Proficiency

Language requirements

GRE
not required
GMAT
not required

IELTS

6.5
6
listening
6
writing
6
speaking
6
reading

TOEFL

79
16
listening
21
writing
18
speaking
16
reading

PTE

58
50
listening
50
writing
50
speaking
50
reading

Cambridge

176
169
listening
169
writing
169
speaking
169
reading
Language pathway (conditional offer) is available
Eligible to apply without language certificate

If you need to improve your English language score, The English language programs are designed to help you improve your English, meet the English language requirements for your desired degree program, and prepare for an IELTS test. 

Entry Requirements

ProgramIELTSTOEFLPTEDuration/WOutcomes
General English (5 - 45 weeks)---5 - 45 Academic Purposes programs (EAP 1 or EAP 2)
English for Academic Purposes 1 Extended

5

R5 

W5

49

R10 

W15

38

R38

W38

15
  • English for Academic Purposes (EAP) 2 Standard
  • Intensive Program
English for Academic Purposes 1 Standard

5.5

R5 

W5

L4.5

S4.5

 

56

R8 W15

L8

S12

46

R38

W38

L32

S32

10
  • English for Academic Purposes (EAP) 2 Standard
  • Intensive Program
English for Academic Purposes 2 Extended

5.5

R5.5 

W5.5

 

 

56

R14 W18

46

R46

W46

15
  • English for Academic Purposes (EAP) 3 Standard
  • undergraduate and postgraduate QUT courses require a minimum IELTS score of 6.5 and no sub-score less than 6.0.
English for Academic Purposes 2 Standard

6

R5.5 

W5.5

L5

S5

 

71

R14 

W18

L10

S14

50

R46

W46

L38

S38

10
  • English for Academic Purposes (EAP) 3 Standard
  • undergraduate and postgraduate QUT courses require a minimum IELTS score of 6.5 and no sub-score less than 6.0.
English for Academic Purposes 3 Extended

6.5

R6 

W6

79

R16 

W21

58

R50

W50

15undergraduate and postgraduate QUT courses require a minimum IELTS overall score of 7.0 and no sub-score less than 6.5.
English for Academic Purposes 3 Standard

6.5

R6.5 

W6.5

L6

S6

 

79

R16 

W20

L24

S18

58

R58

W58

L50

S50

10undergraduate and postgraduate QUT courses require a minimum IELTS overall score of 7.0 and no sub-score less than 6.5.

Academic background and requirement

Master of Business - 1.5-year program

  • A completed recognised bachelor's degree in business or related field with a minimum grade point average (GPA) of 4.00 (on QUT's 7-point scale).
  • A recognised bachelor's degree in marketing, advertising, mass communication, public relations or journalism with a minimum grade point average (GPA) of 4.0 (on QUT's 7-point scale).

Master of Business - 2-year program

  • A recognised bachelor's degree in any discipline with a minimum grade point average (GPA) of 4.00 (on QUT's 7-point scale).

 

University Certificate in Tertiary Preparation for Postgraduate Studies

The University Certificate in Tertiary Preparation (UCTP) for Postgraduate Studies is designed to help you meet the English language requirements for a QUT postgraduate degree that requires an overall IELTS score of 6.5 for entry. During this one-semester program, you will study one faculty unit while developing your:

  • academic English language
  • lateral thinking
  • research skills
  • presentation skills

Career opportunities

  • Marketing Officer
  • Marketing Manager
  • Public Relations Officer
  • Public Relations Consultant

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