Marketing is the activities, institutions and processes for creating, communicating and delivering products and services. This includes facilitating relationships to deliver value for consumers, clients and society. 

It's about everything from establishing who the customer is to developing a competitive advantage by effectively positioning products/services in the market. Marketing is essential for all organisations, even small business operators and not-for-profits.

This degree

You will undertake a foundation year that covers all core disciplines of business, giving you a solid understanding of issues facing organisations today. 

From your second year, you will major in Marketing and develop the skills and knowledge needed to plan, develop and execute integrated marketing and communications strategies.

Graduates take many different directions including advertising, digital and social media marketing, social change marketing and the development and of marketing new products.

You will also undertake a final-year capstone subject that lets you apply everything you have learned in collaboration with students from other disciplines. 

Plus, you have the option of applying for an internship to gain valuable experience whilst receiving credit towards your degree.

What you will study

You will study how consumers behave, how organisations find out about their markets and the customers in those markets, how to create effective marketing communications campaigns, and how organisations manage marketing successfully. 

You will have the opportunity to deepen your understanding in key areas of marketing, for example, how to create change for the better in society or learn about marketing's applications internationally.

After completing the Bachelor of Business (Marketing), you may enrol in a postgraduate business Master’s degree and be eligible for up to 4 subjects credit, reducing your master’s degree to 1 year. 

This degree trajectory means you can graduate with your bachelor’s and master’s degree in just 4 years.

• Academic/Official Transcripts
• Language Proficiency (If Applicable)
• Passport or Visa Documents
• Official translations of documents in a language other than English
• Work Experience Documents (If applicable)

Applicants need to have achieved the required score in a qualification equivalent to the completion of 13 years of schooling in Australia.

In order to succeed in your chosen course, it is assumed you have completed relevant subjects in your senior high school studies or other relevant qualifications. 

This is particularly important for degrees which have a strong basis in Mathematics or Science.

Entry requirements for some countries:

China:

• Gao Kao : 60%
• Senior High School Year 3 : 80%

India:

• ICSE, CBSE & specified states : 65%
• Other State Boards: 70%

Iran:

• Pre-University Certificate: 14

Academic Pathways:

Foundation Studies is a university preparation course specifically designed for international students who have not completed secondary schooling, or who have not met the direct entry requirements for a UOW Bachelor degree. 

The course involves a stream of subjects relevant to your chosen UOW degree. When you enrol in the program, you will be allocated to a relevant stream of study. 

You will develop study skills and habits, including time management, essay writing, group work and presentation skills; and become familiar with the academic standards and expectations at university. 

Successful completion of Foundation Studies provides guaranteed entry to most UOW undergraduate Bachelor degrees.  

Note: To participate in “Foundation Studies” you should apply via UOW College separately.