Course code: #3090
These are mandatory and all come with course.
These items are optional and you can choose them as you wish after applying for the course.
Marketing is the activities, institutions and processes for creating, communicating and delivering products and services.
This includes facilitating relationships to deliver value for consumers, clients and society.
You will undertake a foundation year covering all core business disciplines, giving you a solid understanding of issues facing organisations today.
From your second year at the University of Wollongong, you will major in Marketing and develop the skills and knowledge needed to plan, develop and execute integrated marketing and communications strategies.
Graduates take many different directions, including advertising, digital and social media marketing, social change marketing and developing and marketing new products.
You will also undertake a final-year capstone subject that lets you apply everything you have learned in collaboration with students from other disciplines.
Plus, you have the option of applying for an internship to gain valuable experience whilst receiving credit towards your degree.
You will study how consumers behave, how organisations find out about their markets and the customers in those markets, how to create effective marketing communications campaigns, and how organisations manage marketing successfully.
After completing the Bachelor of Business (Marketing), you may enrol in a postgraduate business Master’s degree and be eligible for up to 4 subject credits, reducing your master’s degree to 1 year.
This degree trajectory means you can graduate with bachelor’s and master’s degrees in just 4 years.
$32,448
| Cost of living | 1 person | $10,920 |
| Accommodation | 1 bed room | 0 |
| Tuition | 1 person | $32,448 |
If you do not already meet the English requirements for your chosen course, you can complete an English course at UOW College Australia.
UOW also recognises English language courses offered by some other colleges in Sydney.
A guide to the length of the English course you may need to study is provided below.
Please note that this table should only be considered a guide. Lower Writing scores may mean you'll need to study English for longer.
| Score at time of application | Estimated time required to reach IELTS entry score (weeks) | |||||
|---|---|---|---|---|---|---|
| IELTS | TOEFL | 5.0 | 5.5 | 6.0 | 6.5 | 7.0 |
| 6.5 | 86 | 12 | ||||
| 6.0 | 70 | 6* | 12 | 18 | ||
| 5.5 | 54 | 6# | 12 | 18 | 24 | |
| 5.0 | 40 | 12 | 18 | 24 | 30 | |
| 4.5 | 12 | 18 | 24 | 30 | 36 | |
| 4.0 | 18 | 24 | 30 | 36 | 42 | |
| 3.5 | 24 | 30 | 36 | 42 | 48 | |
| 3.0 | 30 | 36 | 42 | 48 | 48+ | |
* for students with 6.0 overall but 5.5 in either reading or writing
# for students with 5.5 overall but less than 5.0 in reading or writing
Applicants must have achieved the required score in a qualification equivalent to completing 13 years of schooling in Australia.
To succeed in your chosen course, it is assumed you have completed relevant subjects in your senior high school studies or other relevant qualifications.
This is particularly important for degrees with a strong basis in Mathematics or Science.
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