Course code: #3090
These are mandatory and all come with course.
These items are optional and you can choose them as you wish after applying for the course.
Public Relations (PR) is about managing information between organisations and stakeholders, individuals and the public, or a combination of these.
The key is effective communication and the strategic way this information is planned and executed.
Public Relations can create goodwill and a favourable public image that helps shape and maintain the reputation of an organisation, event or person.
You will undertake a foundation year that covers all core disciplines of business, giving you a solid understanding of issues facing organisations today. From your second year, you will begin your major in Public Relations.
You will gain real experience, with real clients to develop the skills that are required in the PR workforce. During your degree you will execute a PR campaign with your peers for a not-for-profit organisation; past organisations include St John Ambulance NSW and In2Uni.
You will also undertake a final-year capstone subject that lets you apply everything you have learned in collaboration with students from other disciplines.
Plus, you have the option of applying for an internship to gain valuable experience whilst receiving credit towards your degree.
What you will study
The degree covers a variety of subjects, including business communication, PR concepts, PR writing, advertising and creative strategies, digital marketing, corporate identity and branding, marketing communications, and creative PR campaigns.
You will learn how to communicate effectively with internal and external stakeholders using a range of media.
You will also learn how to evaluate the cultural and organisational contexts, key trends and ethical issues influencing contemporary PR, and be able to critically evaluate the role of PR in society and organisations.
Working with some of Australia's largest public relations companies, you will be able to see firsthand where your career could take you.
After completing the Bachelor of Business (Public Relations),you may enrol in a postgraduate business Master’s degree and be eligible for up to 4 subjects credit, reducing your master’s degree to 1 year.
This degree trajectory means you can graduate with your bachelor’s and master’s degree in just 4 years.
|Cost of living||1 person||$7,344|
|Accommodation||1 bed room||$13,000|
Due to the current impacts of COVID-19 on in-person testing centres, UOW is accepting Alternative English tests for 2022 intakes.
The requirements for accepting these tests are:
If you do not already meet the English requirements for your chosen course, you can complete an English course at UOW College Australia. UOW also recognises English language courses offered by some other colleges in Sydney.
A guide to the length of English course you may need to study is provided below. Please note that this table should only be considered a guide. Lower scores in Writing may mean that you'll need to study English for longer.
|Score at time of application||Estimated time required to reach IELTS entry score (weeks)|
* for students with 6.0 overall, but 5.5 in either reading or writing
# for students with 5.5 overall, but less than 5.0 in reading or writing
Applicants need to have achieved the required score in a qualification equivalent to the completion of 13 years of schooling in Australia.
In order to succeed in your chosen course, it is assumed you have completed relevant subjects in your senior high school studies or other relevant qualifications.
This is particularly important for degrees which have a strong basis in Mathematics or Science.
Foundation Studies is a university preparation course specifically designed for international students who have not completed secondary schooling, or who have not met the direct entry requirements for a UOW Bachelor degree.
The course involves a stream of subjects relevant to your chosen UOW degree. When you enrol in the program, you will be allocated to a relevant stream of study.
You will develop study skills and habits, including time management, essay writing, group work and presentation skills; and become familiar with the academic standards and expectations at university.
Successful completion of Foundation Studies provides guaranteed entry to most UOW undergraduate Bachelor degrees.
Note: To participate in “Foundation Studies” you should apply via UOW College separately.
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