Course code: #L42
These items are optional and you can choose them as you wish after applying for the course.
| Term start& deadline | Deadline | ||
|---|---|---|---|
| Fall-February 01-January-2024 | 2024-01-01 |
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| Winter-July 28-July-2024 | 2024-07-28 |
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| Fall-February 01-January-2025 | 2025-01-01 |
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| Winter-July 28-July-2025 | 2025-07-28 |
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The Master of Marketing and Innovation Management at ECU is a unique course in Western Australia, developing marketing managers who are able to tackle complex business cases in national and international contexts.
Students in this course will be able to create value for an organisation, their customers, their partners and society at large.
They will be equipped with the skills and knowledge required for a career in customer, product, brand and revenue management, and the skills to research the needs of customers, bring new and innovative products to market, manage channel partners and manage customer satisfaction and loyalty.
This Masters course provides students with the skills, theory and practical experience to audit a market, identify opportunities, and create, implement and manage marketing processes and plans.
From 2018 - students will be required to attend Joondalup to complete the Business Units and Mount Lawley to complete the Design and Advertising units.
Students can choose to complete two internship units as part of this course.
These units concentrate on the development and application of non-technical skills important to the students' chosen profession and developing an awareness of professional conduct within the Australian work context.
Students will develop a professional portfolio which will help demonstrate to potential employers their developed skills and suitability for employment.
$46,300
| Cost of living | 1 person | $10,620 |
| Accommodation | 1 bed room | $10,200 |
| Tuition | 1 person | $36,100 |
Postgraduate English package guide:
| Entry requirements (IELTS Score) | Leads to | Duration |
| IELTS 4.5 → AE 2 | ECU Postgraduate entry | 10 weeks |
| IELTS 5.0 → AE 3 | ECU Postgraduate entry | 10 weeks |
| IELTS 5.5 → AE 4 | ECU Postgraduate entry | 10 weeks |
| IELTS 6.0 → AE 5 | ECU Postgraduate entry | 10 weeks |
The Academic English Program (AEP) is designed for students who plan to study at an Australian university or who are interested in developing academic reading, writing, listening and communication skills.
Successful applicants with a Graduate Certificate qualification or higher in Digital Marketing or Marketing and innovation Management may seek reduced course duration by applying for recognition of prior learning.
The Post-Graduate Qualifying Program (PQP) is a one-semester non-award program designed for students who already have tertiary qualifications but have not qualified for direct entry into master’s degrees at Edith Cowan University (ECU).
The program will equip students with the knowledge, skills and English Language Proficiency (ELP) for entry into master’s degrees in the School of Business and Law at ECU.
Your Post-Graduate Qualifying Program - Business can lead into ECU's first year of the below postgraduate degree:
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