Course code: #L42
These items are optional and you can choose them as you wish after applying for the course.
|Term start& deadline||Deadline|
The Master of Marketing and Innovation Management is a unique course in Western Australia, developing marketing managers who are able to tackle complex business cases in national and international contexts.
Students in this course will be able to create value for an organisation, their customers, their partners and society at large.
They will be equipped with the skills and knowledge required for a career in customer, product, brand and revenue management, and the skills to research the needs of customers, bring new and innovative products to market, manage channel partners and manage customer satisfaction and loyalty.
This Masters course provides students with the skills, theory and practical experience to audit a market, identify opportunities, and create, implement and manage marketing processes and plans.
Specialisations you can study in this course
From 2018 - students will be required to attend Joondalup to complete the Business Units and Mount Lawley to complete the Design and Advertising units.
Students can choose to complete two internship units as part of this course.
These units concentrate on the development and application of non-technical skills important to the students' chosen profession and developing an awareness of professional conduct within the Australian work context.
Students will develop a professional portfolio which will help demonstrate to potential employers their developed skills and suitability for employment.
Typically, students will be required to take both units in the same semester, working on a full-time basis (37.5 hours per week) over a 16-week period in their assigned host organisation.
These working hours may include shift and/or weekend work depending on the nature of the organisation.
Working arrangements may vary on an individual basis. In addition to the 16 weeks of full-time work, students will be required to attend on-campus preparatory and end of semester seminars, as instructed by the Unit Coordinator.
|Cost of living||1 person||$10,620|
|Accommodation||1 bed room||$10,200|
The Academic English Program (AEP) is designed for students who plan to study at an Australian university or who are interested in developing academic reading, writing, listening and communication skills.
It is taught in 10 week terms, with start dates approximately every five weeks.
It is designed to improve your English and study skills, enabling you to be successful in your diploma and PQP courses at ECC as well as under or postgraduate programs at ECU.
No further English testing is required (except for Nursing and other higher English course requirements). Therefore, with a minimum of 65%, you are able to graduate to the next AEP level or your designated course.
Applicants must be able to demonstrate their English language proficiency before they enter an ECC program.
English language proficiency can be determined by submitting evidence of Year 12 studies or IELTS Test scores, or Pearson English Test scores or equivalent as shown in the table below.
|Postgraduate English package guide|
|Entry requirements (IELTS Score)||Duration|
|IELTS 4.5||AE 2 - 10 weeks|
|IELTS 5.0||AE 3 - 10 weeks|
|IELTS 5.5||AE 4 - 10 weeks|
|IELTS 6.0||AE 5 - 10 weeks|
Successful applicants with a Graduate Certificate qualification or higher in Digital Marketing or Marketing & Innovation Management may seek reduced course duration by applying for recognition of prior learning.
Post-Graduate Qualifying Program - Business
The Post-Graduate Qualifying Program (PQP) is a one semester non-award program designed for students who already have tertiary qualifications but have not qualified for direct entry into master’s degrees at Edith Cowan University (ECU).
The program will equip students with the knowledge, skills and English Language Proficiency (ELP) for entry into master’s degrees in the School of Business and Law at ECU.
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