The Bachelor of Commerce (BCom) degree at the University of Otago is generally completed in three years.

Creating value

Marketing influences many areas of our lives – including what we buy, the music we stream, the food we eat, the political party we vote for, and even the university we choose to study at.

In order to be successful, be successful, products, brands and services have to be researched, developed, packaged and promoted. 

While marketing encompasses these activities, we believe that marketing also has the role of promoting positive change within individuals and society as a whole.

Students from all backgrounds choose to study marketing, and when you graduate, you can apply marketing in many diverse ways. 

Ultimately, marketing is about people, creating value and positive change, and offering exciting, challenging, rewarding careers.

Why study Marketing?

Marketing is everywhere and affects most of what we do. Marketing is about creating value and understanding why individuals and groups consume what they do.

While studying Marketing at Otago, the university also considers the consequences of consumption from social, ethical and environmental perspectives. 

The university stresses that marketing can bring about positive change within individuals and society.

Since marketing influences just about every industry and organization, career options are varied and diverse. 

The university offers high-quality courses with teaching based on the latest research.

• Academic Transcripts
• Educational Credential Evaluators report (ECE) (If required)
• Proof of your identity (Full name, date of birth, and nationality)
• Certified/notarised copy (passport or birth certificate)
• English Language Proficiency (If Available)

Undergraduate entrance requirements

The university recognizes many other qualifications as equivalent to the New Zealand qualification for entrance. 

To check if the university recognizes your previous studies, determine the country where you gained the qualification. Countries entrance requirements example:

China entrance requirements:

Senior High School graduation and one year of successful study at a recognized institution of university standing; 
Or Senior High School graduation and completion of a diploma with high passing grades at a recognized institute or university.

Students with the requisite scores in Gaokao may be given direct entry to bachelor degree programme.

India entrance requirements:

Minimum overall average of 75% in the All India Senior School Examination (CBSE) or Indian School Certificate Examination (CISCE) with a minimum of 70% in English.

The scores are calculated on the best four academic subjects excluding local languages and non-academic subjects.

Iran entrance requirements:

One year of successful study at a recognized institution of university standing, or successful completion of a University of Otago Foundation Year programme or equivalent.

The university also accepts the following international qualifications:

• International Baccalaureate: IB Diploma with a minimum of 24 points.
• Cambridge International Examinations (CIE) GCE Advanced Levels: minimum Numerical Score of 8.
• Northern Consortium United Kingdom (NCUK) International Foundation Year (IFY)
• Satisfactory completion of one year's study at a recognized tertiary institution.

Pathway programme

Study in your chosen subject area and gain a university entrance qualification

The University of Otago Pathway programme offers a university entrance qualification within two 13-week semesters for domestic and international students. It is called the Foundation Studies Certificate (FSC).