Course code: #C04383
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The Master of Marketing (Extension) provides the opportunity for students to develop and extend their practical and strategic capabilities required to deliver effective marketing strategies in a range of professional contexts.
The innovative program at UTS embraces the dynamic marketing landscape shaped by creativity, technology, and sustainable marketing practices for social good.
Leveraging the research expertise of the Marketing faculty, the program provides students with contemporary knowledge to analyse markets and formulate strategies that connect with industry and best practices.
The program includes subjects such as digital marketing and social media, data-driven insights, customer experience, marketing analytics, advertising, and communications.
It also covers marketing for social good, omnichannel marketing, strategy and leadership, innovation and creativity, marketing research, pricing and revenue management, and branding and consumer insights.
Additionally, it covers the legal and ethical implications of marketing.
The opportunities provided by the course enable students to pursue or advance their marketing careers across a wide range of industries in Australia and internationally.
The Extension course has additional elective subject choices that provide an opportunity to specialise more deeply and further enhance professional practice, specialist knowledge and capabilities.
It provides contemporary theoretical marketing knowledge and the practical skills required for superior performance in Australian and international markets.
$66,602
Cost of living | 1 person | $10,920 |
Accommodation | 1 bed room | $18,506 |
Tuition | 1 person | $48,096 |
UTS Academic English program will help you develop your ability to participate confidently within the university community.
Program | Entry Requirement | Lead to |
AE1 | IELTS 4 | AE2 |
AE2 | IELTS 4.5 | AE3 |
AE3 | IELTS 5 | UTS Foundation Studies and the UTS College Extended Diploma program (with entry requirements of IELTS 5.5). |
AE4 | IELTS 5.5 | UTS College Standard or Accelerated Diploma programs (courses with an entry requirement of IELTS 6.0). |
AE5 | IELTS 6 | most UTS undergraduate and postgraduate degrees (with entry requirements of IELTS 6.5). |
Applicants must have completed a UTS-recognised bachelor's degree, or an equivalent or higher qualification, or submitted other evidence of general and professional qualifications demonstrating potential to pursue graduate studies.
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