Course code: #B2036
Marketing is the process of creating, communicating, delivering and exchanging offerings that have value for customers. It’s much more than just advertising or selling.
Rather, it’s about connecting an organisation to its stakeholders through understanding and servicing their needs.
With a Bachelor of Marketing you’ll learn what makes a brilliant marketing strategy, how brands build value through differentiation, and develop the creative and technical insights you need to help businesses build their brand.
The Coca Cola logo is recognised by 94 per cent of the world’s population. So how did one of the planet’s most iconic brands earn a prime spot in fridges around the world?
And how has it managed to stay current for so long?
This degree will give you a combination of technical, practical and analytical skills, from understanding buying behaviour to building social campaigns – everything you need to think and act as a professional marketer.
You’ll also be exposed to the latest thinking and highest quality research in areas such as branding and communications, business-to-business marketing, consumer behaviour, retailing, services, market modelling, marketing strategy and social marketing.
This specialist degree will qualify you as a professional marketer and provide the know-how for making successful marketing decisions.
Marketing studies are combined with a general business education to ensure that you have a broad perspective of business from which to enter and progress in your marketing career.
$57,800
| Cost of living | 1 person | $10,212 |
| Accommodation | 1 bed room | $10,500 |
| Tuition | 1 person | $47,300 |
With Monash English Bridging, you will learn to develop the English language and academic skills required for pursuing diplomas, undergraduate, graduate and higher degrees of research courses at Monash – without the need to sit for an IELTS test.
Monash English provides a direct pathway to Foundation Year and Monash English Bridging, without the need to sit an IELTS (or equivalent) test
You can enter Monash English at any level.
You will need to sit an approved English language test and achieve a minimum score of IELTS 4. Or, you can complete the Monash English Placement Test and enter without an IELTS score.
If you haven’t met the English requirements for direct entry, you may be eligible for the Monash English Bridging (MEB) program. If you successfully complete MEB, you can join your chosen destination degree.
English language entry requirements
Courses requiring an IELTS of 6.5 (no band less than 6.0)
20-week program
| Monash English | Successful completion of Monash English Upper Intermediate (ME5) |
|---|---|
| IELTS | 5.5 (no band lower than 5.0). |
| TOEFL iBT/TOEFL Special Home Edition | 52 (writing 15, speaking 14, listening 5, reading 5). |
| Pearson | 42 (writing 36, speaking 36, listening 36, reading 36). |
| Duolingo English Test | 85 Plus performance in long turn answers. Long turn answers consist of speaking and writing components and are graded by Monash College. |
| Linguaskill | 162 (no band lower than 154). |
15-week program
| Monash English | Successful completion of Monash English Pre Advanced (ME6) |
|---|---|
| IELTS | 6.0 (no band lower than 5.0). |
| TOEFL iBT/TOEFL Special Home Edition | 69 (writing 15, speaking 14, listening 5, reading 5). |
| Pearson | 50 (writing 36, speaking 36, listening 36, reading 36). |
| Duolingo English Test | 95 Plus performance in long turn answers. Long turn answers consist of speaking and writing components and are graded by Monash College. |
| Linguaskill | 169 (no band lower than 154). |
10-week program
| Monash English | Successful completion of Monash English Pre Advanced (ME6) |
|---|---|
| IELTS | 6.0 (writing 6.0, no band lower than 5.0). |
| TOEFL iBT/TOEFL Special Home Edition | 69 (writing 21, speaking 14, listening 5, reading 5). |
| Pearson | 50 (writing 50, speaking 36, listening 36, reading 36). |
| Duolingo English Test | 95 Plus performance in long turn answers. Long turn answers consist of speaking and writing components and are graded by Monash College. |
| Linguaskill | 169 (writing 169, no band lower than 154). |
All Monash undergraduate courses require you to have successfully completed a minimum of an Australian Year 12 qualification (or equivalent).
Prerequisite subjects:
Post secondary qualifications:
International entry requirements for post secondary qualifications can be located in the study credit and admissions eligibility search. If your qualification is not listed they will assess your application when you apply.
Qualifications that are competency based (without grades or marks) will not be considered for admission.
Higher Education:
Applicants will require a minimum 60% average to be considered for selection.
Preference will be given to applicants whose prior studies are related to the course. A minimum of two single units must be completed in order to meet minimum admission requirements
If you have a complete or incomplete international bachelor degree, it must be accredited and equivalent to an Australian level where the entry requirement will vary than listed above.
China:
Gaokao: 65%
India:
Monash University Foundation Year
If you're an international student, Foundation Year gives you the best preparation and support for success at Monash University.
It's a per-university program offered through Monash College, and if you successfully complete it and meet the other entry requirements, It guarantees you entry into first year of any degree at Monash University.
You'll choose from 13 subjects to suit your skills, interests and the degree you wish to apply for.
Monash College diplomas
Monash College diplomas provide a pathway into the first or second year of a course in art, design and architecture; arts; business; engineering information technology; or science.
Both international and domestic students can study a Monash College diploma, and it offers some scholarships for domestic students.
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