This course provides you with comprehensive and in-depth coverage of marketing management and strategy principles, buyer behaviour and marketing research, and critical specialist topics relevant to contemporary marketing theory and practice.

The course covers aspects of marketing communication, digital marketing and the application of marketing in particular industries, such as tourism. 

You will be able to apply your critical thinking and analytical abilities to modern marketing challenges, specifically focusing on strategic branding, B2B services marketing, and sustainable and societal marketing.

As part of your studies, you will undertake a significant research project providing the opportunity to pursue a topic of your particular professional interest.

The course is industry-focused and relevant to the marketing profession, developed with input from professional bodies such as the Australian Marketing Institute and the Chartered Institute of Marketing, UK. 

Regular industry interaction through guest speakers and practical workplace projects is regular.

Note: This major sits within the Master of Commerce. You will apply for the Master of Commerce to apply for this major. 

Alternatively, if you’re seeking a more advanced qualification, you should apply for the Master of Marketing, which is tailored towards graduates with substantial experience.

Towards the end of your course, you’ll complete a capstone experience. 

Your capstone may include an internship, consultancy experience, research project or study tour, which will grow your network, business acumen, skill sets and industry setting knowledge.

• Passport
• English Language Proficiency Evidence
• Visa Documents (if applicable)
• Academic Transcript
• CV/Resume (Not applicable for SLIIT - Sri Lanka Institute of Information Technology - applicants)

Overseas applicants require a qualification recognized by tertiary admissions authorities in Australia and considered equivalent to the qualifications listed for entry to this course.

Pathways:

The Master Qualifying Program (MQP) is a one-semester non-award program designed for students who already have a tertiary qualification but do not qualify for direct entry into a Master’s degree at Curtin University. 

The emphasis is on developing the skills necessary to succeed in the following postgraduate-level studies:

• Master of Commerce (Supply Chain Management)
• Master of International Business & Entrepreneurship
• Master of Commerce (Marketing)
• Master of Professional Accounting
• Master of Commerce (Information Systems & Technology)
• Master of Commerce (Finance)
• Master of Commerce (Human Resources)
• Master of Arts (Screen Arts)
• Master of Arts (Fine Arts)
• Master of Project Management
• Master of Environment and Climate Emergency