Course code: #MGB106
These are mandatory and all come with course.
This course at the University of Canberra will provide a strong foundation of the principles and conceptual frameworks of marketing used in academia and the workplace within a business context that focuses on economic strategies, financial outcomes and entrepreneurship.
You’ll explore a variety of cognitive, technical and communication skills to analyse, review and analyse marketing problems, providing innovative solutions for a range of real-world public, private and not-for-profit enterprises.
You’ll study how consumers behave in different settings and will develop innovative marketing plans for domestic and international frameworks.
You’ll also learn how to conduct marketing research and explore digital marketing while gaining negotiation and sales management skills.
This highly practical course uses innovative and challenging real-world scenarios for assignments and project work.
You’ll graduate as a confident, experienced marketeer ready for employment across various business sectors.
The Bachelor of Business (Marketing) integrates theoretical learning with practice thanks to regular authentic Work Integrated Learning (WIL) experiences.
Academics and industry work together to facilitate diverse opportunities, including work simulations, internship workshops and placements, industry projects, competitions, exhibitions, overseas study tours and more.
You’ll undertake hands-on marketing practice using hypothetical and real-world scenarios, including developing strategic and international marketing plans, blogs and online presence audits.
|Cost of living||1 person||$8,700|
|Accommodation||1 bed room||$8,250|
UC College offers English Language Intensive Courses for Overseas Students (ELICOS) at the University of Canberra College English Language Centre (UCCELC), conveniently located on the Bruce campus in Canberra.
|Course||Entry requirement||Lead to|
|General English||IELTS 4.0||(AE1)|
|Academic English1(AE1)||IELTS 4.5||(AE2)|
|Academic English2(AE2)||IELTS 5.0||(AE3)|
|Academic English3(AE3)||IELTS 5.5|
UC undergraduate degrees
|Academic English4(AE14)||IELTS 6.0||University’s Master’s degrees|
Admission to this course is based on an entrance rank. A rank can be achieved by the following means:
If you’re an international student who hasn’t met the University of Canberra’s entry requirements for your preferred UC undergraduate degree, the International Foundation Studies program is an accredited pre-university Pathways program that can help you achieve your goal of university education.
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