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undergraduate

Degree

Bachelor of Business - Marketing

undergraduate

Degree

Bachelor of Business - Marketing

Quick facts

  • Annual tuition (2022)

    $32,260 NZD

  • Application fee

    Free

  • Duration

    3 years

  • PSW

    3 years

  • Min GPA

    60 out of 100

Options
Internship

These items are optional and you can choose them as you wish after applying for the course.

Deadlines

Term start& deadline Deadline
Fall-February 31-October-2022 2022-10-31
Winter-July 01-May-2023 2023-05-01
Fall-February 31-October-2023 2023-10-31
Winter-July 01-May-2024 2024-05-01

Overview

Bachelor of Business - Marketing

Marketing is key to the success of any organization. Whether it’s a business, social enterprise, or for celebrity, marketing helps deliver value to target audiences.

When you study for the Bachelor of Business (Marketing) you will learn marketing principles and concepts and put them into practice, develop critical thinking skills and make informed strategic choices. 

The university will teach you how to take great ideas and turn them into excellent returns for your employers. Your learning will cover:

  • social media and digital marketing
  • marketing communication and advertising
  • marketing new products
  • omnichannel retail marketing
  • international marketing
  • customer intelligence.

The university will teach you to think independently and analytically, helping you understand how to use the information you have to solve issues you face.

You will be joining the longest-standing marketing school in the country. 

Because Massey University’s teachers are actively researching, you will be taught the most relevant perspectives, from influential academics, in the most experienced environment.

The Bachelor of Business will give you the leadership, communication, and critical thinking skills that will make you a sought-after employee. 

It will give you skills you can use in many different types of businesses, in New Zealand and around the world.

Internships offer the opportunity to reflect on marketing practice and engage with local enterprises, adding practical experience to your CV and enhancing your employability prospects.

 

Year Three

In your final year, you will progress to advanced studies in your chosen major. 

You will be able to do an internship course this year, as well as an advanced course in your major topic. 

This brings your business knowledge, communication and teamwork, critical thinking skills, and understanding of ethics together in a capstone course.

Estimate your cost

Residency
Count of person

$43,940

Total costs

yearly

Details


Cost of living 1 person $9,804
Accommodation 1 bed room $11,680
Tuition 1 person $32,260

Hourly wage

Min wage

21.20 NZD / 1 hour

in New Zealand every student can work 20 hour per week

Required documents

  • Officially verified copies of Birth certificate/ Current passport, including any residency visa/ Citizenship certificate
  • Proof of the name change
  • High School graduation certificate
  • Academic transcripts
  • English Language proficiency
  • A statement of any disability or health condition (If Applicable)
  • Evidence of any scholarships (If Applicable)

Language requirements

GRE
not required
GMAT
not required

IELTS

6
5.5
listening
5.5
writing
5.5
speaking
5.5
reading

TOEFL

80
-
listening
19
writing
-
speaking
-
reading

PTE

50
42
listening
42
writing
42
speaking
42
reading

Cambridge

169
162
listening
162
writing
162
speaking
162
reading
Language pathway (conditional offer) is available

If you do not have the entry requirements

Improve your English language skills without taking an IELTS test. You could get direct entry to a Massey degree with the university's English for Academic Purposes (EAP) courses.

 English TestEnglish for Academic Purposes 1 English for Academic Purposes 2
English EntryIELTS5.0 overall (all bands 4.5 or above)5.5 overall (all bands 5.0 or above)
iBT TOEFL40 overall (3 in reading & listening, 13 in speaking & writing)50 overall (5 in reading & listening, 15 in speaking & writing)
PTE38 overall46 overall
Cambridge English155165
Entry pointDurationExit
EAP110 weeksFoundation Studies – entry requirement equivalent to IELTS 5.5 overall
EAP210 weeksDirect entry into University - entry requirement equivalent to IELTS 6.0 to 7.0 overall

Academic background and requirement

To be admitted to an undergraduate qualification, applicants will need a minimum level of academic achievement from school, or another university or tertiary institution

The specific level depends on which country or region of the world they are from.

China:

  • Senior High School graduation plus successful completion of one year of bachelor's-level study from a recognized institution; or
  • Successful completion of a two-year diploma, or a minimum of two years out of a three-year diploma from a recognized institution; or
  • Completed Gaokao with a tier-one score from the related province

India: 

  • All India Senior School Certificate (AISSC) Year 12 or Indian School Certificate (ISC) Year 12, with an overall average of 75% and a minimum of 60% in English; or
  • Higher Secondary School Certificate (HSC) – State Board Examination in the states of Andhra Pradesh, Gujurat, Karnataka, Maharashtra, Tamil Nadu, and West Bengal, with:
    • an overall average of 85% or higher (with no less than four academic subjects), with
    • a minimum of 70% or above in English.

 

Foundation qualifications to meet entry requirements

If you don't have the skills or qualifications you need to be accepted into your chosen study, you can do foundation qualifications.

  • Foundation Certificate (International)
  • Foundation Certificate (International Accelerated)

Career opportunities

  • Marketing executive or assistant, consultant or brand and product manager
  • Market analyst
  • Market researcher
  • Sales manager
  • Marketing Coordinator
  • Advertising executive
  • Business development manager
  • Marketing communications specialist

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