|START & DEADLINE TERM||DEADLINE APPLICATION|
The BBA in Marketing Management program includes intensive applied business training with an emphasis on marketing management, as well as new and emerging media and marketing analytics.
The practical learning outcomes are grounded in curriculum that is accountable, global, team-based and uses contemporary quantitative and qualitative tools.
Course content is industry driven and was developed in consultation with industry experts to ensure that KPU's BBA in Marketing Management graduates are ready to work.
This degree is an appropriate goal for individuals who aspire to acquire leadership positions in the marketing profession.
The BBA in Marketing Management degree is offered with a Co-operative Education option. Co-operative Education gives a student the opportunity to apply the skills gained during academic study in paid, practical work experience semesters.
Degree students can complete a minimum of three work terms while completing their degree. Work terms generally occur full-time in separate 4 month work semesters. Work semesters alternate with academic study.
Students wishing to enter and participate in the Co-op Option must meet the following requirements:
Declaration and Entrance Requirements
|English Proficiency for Pathway Entry||English Upgrading Course Options||Undergraduate Course Options|
|Assessed below English Studies 12 (C-)||ENGQ1||Not available for Pathway 1 students|
|ELST 0041 through ELST 01831|
|One of: (a) English Studies 12 (C-), (b) IELTS 5.5, or (c) equivalent (see full list below).||ENGQ 10891|
|ELST 0256 through ELST 02831||Up to 4 credits from the courses designated for Pathway 2 English Proficiency|
|One of: (a) English Studies 12 (C), (b) IELTS 6.0, or (c) equivalent (see full list below).||ENGQ 1091, 1092 or 10991||Up to 8 credits from courses designated for Pathway 2 or Pathway 3 English Proficiency|
|ELST 0365 through ELST 03831|
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