These items are optional and you can choose them as you wish after applying for the course.
The Bachelor of Communication (Digital Marketing) is the only degree in New Zealand that combines business, marketing strategy, and creative visual and verbal communication skills.
Combine your love of technology and creativity with the Bachelor of Communication (Digital Marketing).
Employers increasingly need communicators who have an in-depth understanding of the digital world and how to communicate effectively via digital platforms.
Massey University’s Bachelor of Communication (BC) in digital marketing will give you these skills.
You will learn about all forms of digital media, digital branding, and how to produce effective digital material, including social media.
You’ll be able to apply marketing theory to digital marketing situations, develop a digital strategy and apply it effectively.
How the industry applies ethical standards to its online presence is an area of intense debate.
You’ll learn about ethical issues in digital marketing and developments in this area.
The digital marketing major has a strong practical element, involving case-based projects and regular guest speakers from the industry.
There is also a communication internship course available for BC students with good grades.
This brings your learning to life, gives you a taste of working life, and helps you make connections with potential employers.
This degree was developed in consultation with employers, so your learning will be highly relevant across a wide range of sectors.
85% of Massey University Bachelor of Communication graduates are employed within six months of graduation.
These graduates are employed across 20 different industry categories with more than 280 different job titles.
|Cost of living
|1 bed room
Improve your English language skills without taking an IELTS test. You could get direct entry to a Massey degree with the university's English for Academic Purposes (EAP) courses.
|English for Academic Purposes 1
|English for Academic Purposes 2
|5.0 overall (all bands 4.5 or above)
|5.5 overall (all bands 5.0 or above)
|40 overall (3 in reading & listening, 13 in speaking & writing)
|50 overall (5 in reading & listening, 15 in speaking & writing)
|Foundation Studies – entry requirement equivalent to IELTS 5.5 overall
|Direct entry into University - entry requirement equivalent to IELTS 6.0 to 7.0 overall
To be admitted to an undergraduate qualification, applicants will need a minimum level of academic achievement from school, or another university or tertiary institution.
The specific level depends on which country or region of the world they are from.
If you don't have the skills or qualifications you need to be accepted into your chosen study, you can do foundation qualifications.
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