The Bachelor of Communication (Digital Marketing) is the only degree in New Zealand that combines business, marketing strategy, and creative visual and verbal communication skills.

Combine your love of technology and creativity with the Bachelor of Communication (Digital Marketing).

Employers increasingly need communicators who have an in-depth understanding of the digital world and how to communicate effectively via digital platforms. 

Massey University’s Bachelor of Communication (BC) in digital marketing will give you these skills.

What will you learn?

You will learn about all forms of digital media, digital branding, and how to produce effective digital material, including social media. 

You’ll be able to apply marketing theory to digital marketing situations, develop a digital strategy and apply it effectively.

How the industry applies ethical standards to its online presence is an area of intense debate. 

You’ll learn about ethical issues in digital marketing and developments in this area.

Real-world and relevant to employers

The digital marketing major has a strong practical element, involving case-based projects and regular guest speakers from the industry. 

There is also a communication internship course available for BC students with good grades.

This brings your learning to life, gives you a taste of working life, and helps you make connections with potential employers. 

This degree was developed in consultation with employers, so your learning will be highly relevant across a wide range of sectors.

Unique variety in your study - just like the working world

85% of Massey University Bachelor of Communication graduates are employed within six months of graduation. 

These graduates are employed across 20 different industry categories with more than 280 different job titles. 

• Officially verified copies of Birth certificate/ Current passport, including any residency visa/ Citizenship certificate
• Proof of the name change
• High School graduation certificate
• Academic transcripts
• English Language proficiency
• A statement of any disability or health condition (If Applicable)
• Evidence of any scholarships (If Applicable)

To be admitted to an undergraduate qualification, applicants will need a minimum level of academic achievement from school, or another university or tertiary institution. 

The specific level depends on which country or region of the world they are from.

China:

• Senior High School graduation plus successful completion of one year of bachelor's-level study from a recognized institution; or
• Successful completion of a two-year diploma, or a minimum of two years out of a three-year diploma from a recognized institution; or
• Completed Gaokao with a tier-one score from the related province

India: 

• All India Senior School Certificate (AISSC) Year 12 or Indian School Certificate (ISC) Year 12, with an overall average of 75% and a minimum of 60% in English; or
• Higher Secondary School Certificate (HSC) – State Board Examination in the states of Andhra Pradesh, Gujurat, Karnataka, Maharashtra, Tamil Nadu, and West Bengal, with:
  • an overall average of 85% or higher (with no less than four academic subjects), with
  • a minimum of 70% or above in English.

Foundation qualifications to meet entry requirements

If you don't have the skills or qualifications you need to be accepted into your chosen study, you can do foundation qualifications.

• Foundation Certificate (International)
• Foundation Certificate (International Accelerated)