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undergraduate

Degree

Bachelor of Communication - Digital Marketing

undergraduate

Degree

Bachelor of Communication - Digital Marketing

Quick facts

  • Annual tuition (2022)

    $32,260 NZD

  • Application fee

    Free

  • Duration

    3 years

  • PSW

    3 years

  • Min GPA

    60 out of 100

Options
Internship

These items are optional and you can choose them as you wish after applying for the course.

Deadlines

Term start& deadline Deadline
Fall-February 31-October-2022 2022-10-31
Winter-July 01-May-2023 2023-05-01
Fall-February 31-October-2023 2023-10-31
Winter-July 01-May-2024 2024-05-01

Overview

Bachelor of Communication - Digital Marketing

The Bachelor of Communication (Digital Marketing) is the only degree in New Zealand that combines business, marketing strategy, and creative visual and verbal communication skills.

Combine your love of technology and creativity with the Bachelor of Communication (Digital Marketing).

Employers increasingly need communicators who have an in-depth understanding of the digital world and how to communicate effectively via digital platforms. 

Massey University’s Bachelor of Communication (BC) in digital marketing will give you these skills.

 

What will you learn?

You will learn about all forms of digital media, digital branding, and how to produce effective digital material, including social media. 

You’ll be able to apply marketing theory to digital marketing situations, develop a digital strategy and apply it effectively.

How the industry applies ethical standards to its online presence is an area of intense debate. 

You’ll learn about ethical issues in digital marketing and developments in this area.

 

Real-world and relevant to employers

The digital marketing major has a strong practical element, involving case-based projects and regular guest speakers from the industry. 

There is also a communication internship course available for BC students with good grades.

This brings your learning to life, gives you a taste of working life, and helps you make connections with potential employers. 

This degree was developed in consultation with employers, so your learning will be highly relevant across a wide range of sectors.

 

Unique variety in your study - just like the working world

85% of Massey University Bachelor of Communication graduates are employed within six months of graduation. 

These graduates are employed across 20 different industry categories with more than 280 different job titles. 

Estimate your cost

Residency
Count of person

$39,420

Total costs

yearly

Details


Cost of living 1 person $7,344
Accommodation 1 bed room $7,160
Tuition 1 person $32,260

Hourly wage

Min wage

21.20 NZD / 1 hour

in New Zealand every student can work 20 hour per week

Required documents

  • Officially verified copies of Birth certificate/ Current passport, including any residency visa/ Citizenship certificate
  • Proof of the name change
  • High School graduation certificate
  • Academic transcripts
  • English Language proficiency
  • A statement of any disability or health condition (If Applicable)
  • Evidence of any scholarships (If Applicable)

Language requirements

GRE
not required
GMAT
not required

IELTS

6
5.5
listening
5.5
writing
5.5
speaking
5.5
reading

TOEFL

80
-
listening
19
writing
-
speaking
-
reading

PTE

50
42
listening
42
writing
42
speaking
42
reading

Cambridge

169
162
listening
162
writing
162
speaking
162
reading
Language pathway (conditional offer) is available

If you do not have the entry requirements

Improve your English language skills without taking an IELTS test. You could get direct entry to a Massey degree with the university's English for Academic Purposes (EAP) courses.

 English TestEnglish for Academic Purposes 1 English for Academic Purposes 2
English EntryIELTS5.0 overall (all bands 4.5 or above)5.5 overall (all bands 5.0 or above)
iBT TOEFL40 overall (3 in reading & listening, 13 in speaking & writing)50 overall (5 in reading & listening, 15 in speaking & writing)
PTE38 overall46 overall
Cambridge English155165
Entry pointDurationExit
EAP110 weeksFoundation Studies – entry requirement equivalent to IELTS 5.5 overall
EAP210 weeksDirect entry into University - entry requirement equivalent to IELTS 6.0 to 7.0 overall

Academic background and requirement

To be admitted to an undergraduate qualification, applicants will need a minimum level of academic achievement from school, or another university or tertiary institution

The specific level depends on which country or region of the world they are from.

China:

  • Senior High School graduation plus successful completion of one year of bachelor's-level study from a recognized institution; or
  • Successful completion of a two-year diploma, or a minimum of two years out of a three-year diploma from a recognized institution; or
  • Completed Gaokao with a tier-one score from the related province

India: 

  • All India Senior School Certificate (AISSC) Year 12 or Indian School Certificate (ISC) Year 12, with an overall average of 75% and a minimum of 60% in English; or
  • Higher Secondary School Certificate (HSC) – State Board Examination in the states of Andhra Pradesh, Gujurat, Karnataka, Maharashtra, Tamil Nadu, and West Bengal, with:
    • an overall average of 85% or higher (with no less than four academic subjects), with
    • a minimum of 70% or above in English.

 

Foundation qualifications to meet entry requirements

If you don't have the skills or qualifications you need to be accepted into your chosen study, you can do foundation qualifications.

  • Foundation Certificate (International)
  • Foundation Certificate (International Accelerated)

Career opportunities

  • Digital marketing coordinator
  • Digital marketing manager
  • Digital strategist
  • Digital channels advisor
  • Search engine optimization manager
  • Social/content marketing manager

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Palmerston North weather chart

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