These items are optional and you can choose them as you wish after applying for the course.
| Term start& deadline | Deadline | ||
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| Winter-July 01-May-2023 | 2023-05-01 |
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| Fall-February 31-October-2021 | 2021-10-31 |
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| Winter-July 01-May-2022 | 2022-05-01 |
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| Fall-February 31-October-2022 | 2022-10-31 |
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The Bachelor of Communication (Digital Marketing) is the only degree in New Zealand that combines business, marketing strategy and creative visual and verbal communication skills.
Combine your love of technology and creativity with the Bachelor of Communication (Digital Marketing).
Employers increasingly need communicators who have an in-depth understanding of the digital world and how to communicate effectively via digital platforms. Massey University’s Bachelor of Communication (BC) in digital marketing will give you these skills.
You will learn about all forms of digital media, digital branding and how to produce effective digital material, including social media. You’ll be able to apply marketing theory to digital marketing situations, develop a digital strategy and apply it effectively.
How industry applies ethical standards to their online presence is an area of intense debate. You’ll learn about ethical issues in digital marketing and developments in this area.
The digital marketing major has a strong practical element, involving case-based projects and regular guest speakers from industry. There is also a communication internship course available for BC students with good grades.
This brings your learning to life, gives you a taste of working life and helps you make connections with potential employers. This degree was developed in consultation with employers, so your learning will be highly relevant across a wide range of sectors.
85% of Massey University Bachelor of Communication graduates are employed within six months of graduation. These graduates are employed across 20 different industry categories with more than 280 different job titles.
Note: February or July start for the Digital Marketing major will take 3.5 years to complete.
$43,070
| Cost of living | 1 person | $8,796 |
| Accommodation | 1 bed room | $11,750 |
| Tuition | 1 person | $31,320 |
Alternative methods for English requirements during COVID-19
During the COVID-19 impact the university is accepting online testing sites as alternative methods for students to obtain the necessary English requirements:
EAP provides you with flexibility of two entry and exit points depending on your individual goals and pathways:
| Entry point | Entry requirement | Exit point | Exit |
| Week 1 | Minimum equivalent to IELTS 5.0 overall | Week 10 | Foundation Studies – entry requirement equivalent to IELTS 5.5 overall |
| Week 11 | Minimum equivalent to IELTS 5.5 overall | Week 20 | Direct entry into University - entry requirement equivalent to IELTS 6.0 to 7.0 overall |
| Programme Level | IELTS | TOEFL iBT | PTE Academic | Cambridge English |
|---|---|---|---|---|
| English for Academic Purposes 1 (EAP 1) | 5.0 overall | 61 overall | 36 overall | 155 |
| English for Academic Purposes 2 (EAP 2) | 5.5 overall | 70 overall | 42 overall | 165 |
Students must have successful completion of a qualification equivalent to the New Zealand Year 13 - NCEA Level 3 University Entrance. International students need to check the equivalency of their secondary school qualification by reviewing the Academic Admission Requirements by Country.
China:
India: All India Senior School Certificate (AISSC) or Indian School Certificate (ISC) Year 12 with an overall average of 75% and a minimum of 60% in English.
Full Foundation - Certificate in Foundation Studies: Successful completion of this qualification will give you admission to university and prepare you for undergraduate study.
Summer School: If you need to do a course before you start your programme, there may be options for you in Summer School.
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