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bachelor

Degree

Bachelor of Communication (Digital Marketing)

bachelor

Degree

Bachelor of Communication (Digital Marketing)

It looks like the University no longer offers this program.

Quick facts

  • Annual tuition (2022)

    $31,320 NZD

  • Application fee

    Free

  • Duration

    3 years

  • PSW

    3 years

  • Min GPA

    60 out of 100

Options
Internship

These items are optional and you can choose them as you wish after applying for the course.

Deadlines

Term start & deadline Deadline
Winter-July 01-May-2023 2023-05-01
Fall-February 31-October-2021 2021-10-31
Winter-July 01-May-2022 2022-05-01
Fall-February 31-October-2022 2022-10-31

Overview

Bachelor of Communication (Digital Marketing)

This major at the Wellington campus has been removed from the apply page (2023).

 

The Bachelor of Communication (Digital Marketing) is the only degree in New Zealand that combines business, marketing strategy and creative visual and verbal communication skills.

Combine your love of technology and creativity with the Bachelor of Communication (Digital Marketing).

Employers increasingly need communicators who have an in-depth understanding of the digital world and how to communicate effectively via digital platforms. Massey University’s Bachelor of Communication (BC) in digital marketing will give you these skills.

What will you learn?

You will learn about all forms of digital media, digital branding and how to produce effective digital material, including social media. You’ll be able to apply marketing theory to digital marketing situations, develop a digital strategy and apply it effectively.

How industry applies ethical standards to their online presence is an area of intense debate. You’ll learn about ethical issues in digital marketing and developments in this area.

Real world and relevant to employers

The digital marketing major has a strong practical element, involving case-based projects and regular guest speakers from industry. There is also a communication internship course available for BC students with good grades.

This brings your learning to life, gives you a taste of working life and helps you make connections with potential employers. This degree was developed in consultation with employers, so your learning will be highly relevant across a wide range of sectors.

Unique variety in your study - just like the working world

85% of Massey University Bachelor of Communication graduates are employed within six months of graduation. These graduates are employed across 20 different industry categories with more than 280 different job titles. 

Note: February or July start for the Digital Marketing major will take 3.5 years to complete.

Estimate your cost

Residency
Count of person

$43,070

Total costs

yearly

Details


Cost of living 1 person $8,796
Accommodation 1 bed room $11,750
Tuition 1 person $31,320

Hourly wage

Min wage

21.20 NZD / 1 hour

in New Zealand every student can work 20 hour per week

Required documents

  • Birth certificate or current passport
  • High School graduation certificate
  • Academic transcripts
  • English Language proficiency
  • Course outlines, if applying for credit assessment
  • Evidence of any scholarships
  • A statement of any disability or health condition (If applicable)
  • Official translations of documents in a language other than English

Language requirements

GRE
not required
GMAT
not required

IELTS

6
5.5
listening
5.5
writing
5.5
speaking
5.5
reading

TOEFL

80
-
listening
19
writing
-
speaking
-
reading

PTE

50
42
listening
42
writing
42
speaking
42
reading

Cambridge

170
-
listening
-
writing
-
speaking
-
reading
Language pathway (conditional offer) is available

Alternative methods for English requirements during COVID-19

During the COVID-19 impact the university is accepting online testing sites as alternative methods for students to obtain the necessary English requirements:

  • TOEFL iBT Special Home Edition
  • IELTS Indicator

If you do not have the entry requirements

EAP provides you with flexibility of two entry and exit points depending on your individual goals and pathways: 

Entry pointEntry requirementExit pointExit
Week 1Minimum equivalent to IELTS 5.0 overallWeek 10Foundation Studies – entry requirement equivalent to IELTS 5.5 overall
Week 11Minimum equivalent to IELTS 5.5 overallWeek 20Direct entry into University - entry requirement equivalent to IELTS 6.0 to 7.0 overall
Programme LevelIELTSTOEFL iBT PTE AcademicCambridge English
English for Academic Purposes 1 (EAP 1)5.0 overall61 overall 36 overall 155
English for Academic Purposes 2 (EAP 2)5.5 overall70 overall42 overall 165

Academic background and requirement

Students must have successful completion of a qualification equivalent to the New Zealand Year 13 - NCEA Level 3 University Entrance. International students need to check the equivalency of their secondary school qualification by reviewing the Academic Admission Requirements by Country.

China:

  • Senior High School graduation plus successful completion of one year bachelors level study from a recognised institution; or
  • Successful completion of a two year Diploma, or a minimum of two years out of a three year Diploma from a recognised institution; or
  • Completed Gaokao with a tier one score from the related province

India: All India Senior School Certificate (AISSC) or Indian School Certificate (ISC) Year 12 with an overall average of 75% and a minimum of 60% in English.

 

If you do not have the entry requirements

Full Foundation - Certificate in Foundation Studies: Successful completion of this qualification will give you admission to university and prepare you for undergraduate study.

Summer School: If you need to do a course before you start your programme, there may be options for you in Summer School.

Career opportunities

  • Digital marketing coordinator
  • Digital marketing manager
  • Digital strategist
  • Digital channels advisor
  • Search engine optimisation manager
  • Social/content marketing manager

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