Your study of public relations delivers knowledge and skills that are in increasing demand – public relations is one of the fastest-growing specialist areas of communication.

The Massey University Bachelor of Communication (Public Relations) will build the skills you need for a successful career in public relations. 

You will develop your interpersonal and inter-group communication abilities. 

You’ll also learn strategic thinking, planning, writing, research and information processing skills.

You’ll learn how to help organizations to communicate in persuasive and ethical ways with their staff, customers, regulators, communities, investors, and society. 

Public relations practitioners:

• organize events
• write and edit media releases
• write and edit online and print newsletters and publications
• develop strategic public relations plans, and
• build relationships through digital media.

Sought-after by employers

85% of graduates are employed within six months of graduation. 

These graduates are employed across nine different industry categories with more than 60 different job titles.

Leading the way

Massey University was New Zealand’s first institution to offer university-level courses in public relations, so you’ll be able to take advantage of Massey's extensive knowledge and experience in teaching this discipline. 

This major is accredited by the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC).

If you keep your grades up, you’ll also have the option of completing a communication internship.

• Officially verified copies of Birth certificate/ Current passport, including any residency visa/ Citizenship certificate
• Proof of the name change
• High School graduation certificate
• Academic transcripts
• English Language proficiency
• A statement of any disability or health condition (If Applicable)
• Evidence of any scholarships (If Applicable)

To be admitted to an undergraduate qualification, applicants will need a minimum level of academic achievement from school, or another university or tertiary institution. 

The specific level depends on which country or region of the world they are from.

China:

• Senior High School graduation plus successful completion of one year of bachelor's-level study from a recognized institution; or
• Successful completion of a two-year diploma, or a minimum of two years out of a three-year diploma from a recognized institution; or
• Completed Gaokao with a tier-one score from the related province

India: 

• All India Senior School Certificate (AISSC) Year 12 or Indian School Certificate (ISC) Year 12, with an overall average of 75% and a minimum of 60% in English; or
• Higher Secondary School Certificate (HSC) – State Board Examination in the states of Andhra Pradesh, Gujurat, Karnataka, Maharashtra, Tamil Nadu, and West Bengal, with:
  • an overall average of 85% or higher (with no less than four academic subjects), with
  • a minimum of 70% or above in English.

Foundation qualifications to meet entry requirements

If you don't have the skills or qualifications you need to be accepted into your chosen study, you can do foundation qualifications.

• Foundation Certificate (International)
• Foundation Certificate (International Accelerated)