Turn your passion for sport into something more

Gain the business, communication, and management skills that you will need to join the exciting world of sport management.

If you want to be the sport manager of tomorrow, you will need a strong background in both sport and business management.

Massey University’s Bachelor of Sport Management teaches you the business and management skills you’ll need to meet the demands of the growing sport industry including:

• facilitating participation in sport
• controlling the production of sport-associated goods and services
• overseeing sport venues and facilities
• the strategic development of local, regional, and national sport organizations
• managing sporting events
• sport sponsorship and marketing.

Gain a wide range of skills

You’ll develop both your theoretical knowledge and applied management skills. 

The wide range of courses on offer gives you an understanding of sport in its social, cultural, and organizational contexts. 

You’ll also strengthen your communication, interpersonal, and negotiation skills.

Massey sport management program will give you a solid grounding in:

• social, cultural, and international foundations of sport
• strategic sport management, leadership, operations, venue and event management, and governance
• ethics, diversity, and inclusion
• marketing, media, and communication
• finance, accounting, and economics of sport
• legislation and policies impacting the sport
• business aspects of the sport.

Real-world experience

You’ll gain real-world experience through work placements – giving you over 240 hours of practical experience. 

These experiences will help you develop industry contacts and gives you an advantage with potential employers.

• Officially verified copies of Birth certificate/ Current passport, including any residency visa/ Citizenship certificate
• Proof of the name change
• High School graduation certificate
• Academic transcripts
• English Language proficiency
• A statement of any disability or health condition (If Applicable)
• Evidence of any scholarships (If Applicable)

To be admitted to an undergraduate qualification, applicants will need a minimum level of academic achievement from school, or another university or tertiary institution. 

The specific level depends on which country or region of the world they are from.

China:

• Senior High School graduation plus successful completion of one year of bachelor's-level study from a recognized institution; or
• Successful completion of a two-year diploma, or a minimum of two years out of a three-year diploma from a recognized institution; or
• Completed Gaokao with a tier-one score from the related province

India: 

• All India Senior School Certificate (AISSC) Year 12 or Indian School Certificate (ISC) Year 12, with an overall average of 75% and a minimum of 60% in English; or
• Higher Secondary School Certificate (HSC) – State Board Examination in the states of Andhra Pradesh, Gujurat, Karnataka, Maharashtra, Tamil Nadu, and West Bengal, with:
  • an overall average of 85% or higher (with no less than four academic subjects), with
  • a minimum of 70% or above in English.

Foundation qualifications to meet entry requirements

If you don't have the skills or qualifications you need to be accepted into your chosen study, you can do foundation qualifications.

• Foundation Certificate (International)
• Foundation Certificate (International Accelerated)