Through an in-depth understanding of the marketing field, including the challenges of global forces, new technologies and changing customer demographics, students develop practical skills that contribute to improving organisational performance. 

The major at Western Sydney University is based on industry expectations. 

Students work on industry-based projects and case studies, equipping them to take on roles across numerous organisations, including in digital marketing, campaign strategies, business and data analytics.

The major marketing shifts the focus from siloed factory-model approach found in specific marketing programs to one that is customer-centric, integrated, immersive and experiential. 

In addition, unlike many other marketing majors, this new program embeds digital applications throughout.

This major satisfies the educational requirements for recognition as a Certified Practising Marketer and eligibility for student membership of the Australian Marketing Institute and The Research Society.

Work Integrated Learning

Western Sydney University seeks to enhance student learning experiences by enabling students to engage in the culture, expectations and practices of their profession or discipline.  

This program includes placement or other community-based unpaid practical experience.

There is a mandatory work component required for the completion of this program. 

• Academic transcripts
• Graduation/completion certificates for any completed qualifications
• Original language and official English language translations for all documents not in English
• English language test results (if applicable)
• Passport or Visa documents (if applicable)
• Syllabus/detailed course outlines if you require a credit assessment

Eligibility for admission to the Bachelor of Business is based on the following minimum requirements:

Year 12 HSC (or equivalent); or completed Diploma of Business Western Sydney University The College; or completed relevant VET award.

Assumed Knowledge: Mathematics and any two units of English. Students unable to demonstrate sufficient mathematics achievement levels will be required to use one of the elective units to increase their mathematical aptitude. This will not lengthen the period of study.

China:

• Successful completion of Gao San with an 80% average in 3 years.

India: 

• Indian Higher Secondary School Certificate (State Boards): Successful completion of Higher Secondary Certificate with a pass of 70% in the best 4 core subjects
• All India School Certificate (CBSE): Successful completion of AISCE (CBSE) with an overall GPA of 60% in the best 4 core subjects
• Indian School Certificate (ISC): Successful completion of ISCE with an overall GPA of 60% in the best 4 core subjects

Iran:

• Successful completion of a recognised foundation studies program, 1 year of university studies or completion of a qualification equivalent to an Australian AQF Certificate IV

Foundations Studies Programs

Western Sydney University International College offers students a range of Foundations Studies Programs in:

• Business
• Health Science and Nursing
• Science

Programs are designed to prepare students for university study by offering subjects that are an introduction to the knowledge and skills needed for an undergraduate degree at Western Sydney University.