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undergraduate

Degree

Bachelor of Commerce - Marketing Insights and Analytics

Course code: #C000130

undergraduate

Degree

Bachelor of Commerce - Marketing Insights and Analytics

Quick facts

  • Annual tuition (2024)

    $43,200 AUD

  • Application fee

    Free

  • Duration

    3 years

  • PSW

    2 years

  • Min GPA

    54 out of 100

  • CRICOS code

    048246D

Highlights
Practical Experience

These are mandatory and all come with course.

Options
Internship
Work Integrated Learning (WIL)

These items are optional and you can choose them as you wish after applying for the course.

Deadlines

Term start& deadline Deadline
Fall-February 05-February-2024 2024-02-05
Winter-July 08-July-2024 2024-07-08
Fall-February 05-February-2025 2025-02-05
Winter-July 08-July-2025 2025-07-08

Overview

Bachelor of Commerce - Marketing Insights and Analytics

In Macquarie’s Bachelor of Commerce, you’ll study extensive and integrated foundation units that will orient you to commerce and business.

In today’s competitive, globally connected and data-rich business environment, organisations increasingly rely on consumer and market insights to help spark innovation and inform strategic decisions. 

Insights provide a deep understanding of relevant, actionable, previously unidentified market trends and consumer needs, beliefs, motivations, and experiences. 

Marketers discover insights through qualitative and quantitative methods, tools and analytic techniques grounded in advanced theoretical perspectives.

The Marketing Insights and Analytics major will equip you with the skills to help organisations gain valuable insights from market research. 

These insights allow them to anticipate future consumer needs, identify detrimental trends, forecast market conditions, gauge competition, make informed predictions, and adapt to an ever-changing environment.

Key features

  • Undertake professional experiences with leading industry partners (Complete a virtual internship in the first year, an employability unit in the second year and a work-integrated opportunity in the third year.)
  • Gain practical skills while actively engaging with the industry and enhancing your career opportunities before graduation.

Estimate your cost

Residency
Count of person

$55,824

Total costs

yearly

Details


Cost of living 1 person $10,920
Accommodation 1 bed room $12,624
Tuition 1 person $43,200

Hourly wage

Min wage

23.23 AUD / 1 hour

in Australia every student can work 48 hour per fortnight

Required documents

  • Certified copies of Academic/Official Transcripts
  • Certified copies of award certificates or completion certificates from previously completed studies
  • Certified copies of Language Proficiency (If Applicable)
  • Certified copy of Passport or Visa Documents

Language requirements

GRE
not required
GMAT
not required

IELTS

6.5
6
listening
6
writing
6
speaking
6
reading

TOEFL

83
12
listening
21
writing
18
speaking
13
reading

PTE

58
52
listening
52
writing
52
speaking
52
reading

Cambridge

180
169
listening
169
writing
169
speaking
169
reading
Language pathway (conditional offer) is available

Duolingo overall 115 with no band less than 110*

*Duolingo English Test (DET) is accepted as a COVID measure for applicants from mainland China only up until 30 November 2023.

The following online English tests are no longer recognised as of 1 May 2023:

  • IELTS Indicator / IELTS Online
  • TOEFL iBT Home Edition
  • PTE Academic Online

Students who do not meet the English language requirements but are otherwise eligible for a program of study may be issued an offer that includes an English preparation program at the Macquarie University English Language Center (i.e., a packaged offer). 

International students with a packaged offer can apply for a single student visa covering their English preparation program and course of study at Macquarie University.

Entry Requirement  (Overall)Number of estimated weeks to reach required IELTS score (Overall)
IELTSTOEFL iBT

Pearson

(PTE)

5.56.06.57.07.5
4.0443030-4040-5050+50+50+
4.5523520-3030-4040-5050+50+
5.0604110-2020-3030-4040-5050+
5.566491-1010-2020-3030-4040-50
6.07350 1-1010-2020-3030-40
6.58358  1-1010-2020-30
7.010065   1-1010-20

Academic background and requirement

To apply for an undergraduate program, international students will need to have completed one or more of the following academic qualifications:

  • A recognised senior secondary school qualification or university entrance examination, such as the New South Wales Higher School Certificate (NSW HSC) or other equivalent Australian or overseas high school qualification
  • A recognised university Foundation course
  • A recognised 2 or 3-year Diploma, Advanced Diploma or Associate Degree
  • At least one year of a university degree from a recognised institution

Assumed knowledge

  • HSC Mathematics Standard 2 or equivalent.

If you don't have the assumed knowledge, you're advised to include a mathematics or quantitative methods elective unit in your first year of study.

China: 

  • Gao Kao - Shanghai (out of 660):                       397 (60%)
  • Gao Kao - All other provinces (out of 750):         473 (63%)
  • Chinese Senior Secondary School (selected schools)  80%
     

India:

  • Indian AISSC    70 - 74%
  • Indian HSSC     70 - 74%
  • Indian ISC        70 - 74%

Iran:

  • Iranian Senior Secondary School (from 2019):  Not accepted for Bachelor entry
  • Iranian Senior Secondary School (pre-2019): Not accepted for Bachelor entry
     

Foundation and Intensive programs

If you have completed at least a Year 11 equivalent qualification and need additional academic support or further English skills to enter the first year of your undergraduate degree, these programs are for you. 

  • Standard Foundation program

The Standard Foundation program is designed for students needing extra academic and English support before they are undergraduate-ready. You need to have completed at least a Year 11 equivalent qualification to apply.

  • Intensive program

The Intensive program is designed for students needing extra academic support before they are undergraduate-ready. You need to have completed a Year 12 equivalent qualification to apply.

Career opportunities

  • Advertising solutions analyst
  • Brand analyst
  • Consumer insights specialist
  • Digital analytics consultant
  • Market analyst
  • Market or social researcher
  • Marketing supply chain specialist
  • Media analyst
  • Segmentation specialist
  • Trend and sales analyst

Sydney weather chart

Sydney weather chart

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