Course code: #LMMKT
La Trobe's Master of Marketing puts you at the forefront of marketing in the digital era. You'll develop your business and leadership talents while building an advanced marketing skillset.
Gain hands-on experience using new digital technologies and undertaking market research and data analysis. Discover how these tools can be employed to maximise an organisation's impact.
Enhance your human skills alongside your technical expertise and learn ways to engage with customers successfully.
Gain valuable insights into the customer experience by examining the psychological, sociological, and anthropological drivers behind purchasing decisions.
Develop an advanced understanding of digital marketing while building a solid knowledge of industry best practices.
Learn how to leverage social media, content marketing, and digital platforms successfully in multi-channel marketing campaigns.
The Master of Marketing lets you tailor your degree to your career aspirations.
You can also delve further into the customer experience through specialised customer relationship management and experience design subjects.
Harness the latest digital tools to design, manage and optimise customer interaction with an organisation, product, brand, or service across multiple channels.
Students need to select one of the following specialisations after their study commencing:
$50,300
| Cost of living | 1 person | $10,212 |
| Accommodation | 1 bed room | $10,500 |
| Tuition | 1 person | $39,800 |
English Language Intensive Courses for Overseas Students (ELICOS) are designed for students who require English language training before commencing tertiary study in Australia.
English Language Intensive Courses for Overseas Students (known as ELICOS) includes General English and English for further studies (English for Academic Purposes).
English for Further Studies Entry requirements
| English Level | IELTS | TOEFL (iBT) | Pearson's | Exit to |
| EFS 3 | 4.5 (minimum writing score 4.5) | 34 | 30 | - |
| EFS 4 | 5.0 (minimum writing score 5.0) | 40 | 36 | Foundation Studies/ Diploma of Business/Diploma of IT |
| EFS 5 | 5.5 (minimum writing score 5.5) | 55 | 42 | Undergraduate degrees/Diploma of Health Sciences/Diploma of Bioscience/Diploma of Engineering/Diploma of Psychology |
| EFS 6 | 6.0 (minimum writing score 6.0) | 75 | 50 | Postgraduate programs/Diploma of Media and Communications |
Successful completion of an Australian bachelor's degree (or equivalent)
Admission may be granted to applicants without an undergraduate degree but with five or more years of relevant work experience.
Applicants with an Australian Bachelor's degree in a business-related field or an approved equivalent qualification may be eligible for credit for the four foundation subjects in Year 1.
Applicants without an undergraduate degree but with a demonstrated minimum of at least five years of relevant and cognate business experience may be eligible for credit for the four foundation subjects.
La Trobe University's Postgraduate Enabling Program (PEP) provides a pathway into a range of La Trobe Master's courses for students who may not have the academic and/or English requirements to gain direct entry.
PEP is a La Trobe University program, which La Trobe College Australia will deliver in Melbourne and Sydney.
This program leads to all Master's courses offered at the Sydney Campus and some Master's courses in Melbourne and Bendigo.
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