Advertising promotes products and services, generates awareness, attracts customers, boosts sales, and has the capability of creating a lasting impact. 

In this course at QUT, you will comprehensively understand the fundamental advertising principles and strategies. 

You will learn how to optimise the digital environment, navigate widely used platforms, and apply branding and marketing communication techniques effectively. 

Moreover, you’ll explore the fundamentals of consumer behaviour, market research, and ethical marketing considerations and gain insights into social enterprises from a global perspective. 

In your final unit, Capstone Experience, you apply everything you have learned and work together as a team to create an advertising campaign for an actual client.

This course is designed and taught by award-winning academics and industry professionals working there. 

With over 25 years of experience as an industry pioneer, QUT is proud to have introduced Australia's first advertising course. 

As part of the Work Integrated Learning (WIL) program, you'll also have the opportunity to work on real-world projects, engage with industry professionals and complete professional work placements. 

Experience can make a big difference when entering the advertising industry. 

With real-world client projects in your advertising units and the assistance of the WIL team, you’ll graduate with a portfolio of valuable, real-world experience to impress any potential employer.

• Award Certificates
• Academic Transcripts
• Passport or Visa Documents
• Translations of documents in a language other than English
• English Language Proficiency

Assumed knowledge: 

A pass in Australian Year 12 or equivalent

India:

• Senior/Higher Secondary School Certificate/Pre-University certificate from QUT-recognised state education boards with an overall average of 75% in the best five academic subjects.
• Indian School Certificate academic stream awarded by CISCE with an overall average of 60% in the best five academic subjects.
• All India Senior School Certificate academic stream awarded by CBSE with an overall average of 60% in the best five academic subjects.

China: 

• GAOKAO 60% in best 4 academic subjects.
   

Iran:

• Before 2020: Pre-University Certificate with a grade average of 15 on a 20-point scale.
• From 2020: National High School Diploma/Secondary School Leaving Certificate with a grade average of 15 on a 20-point scale in the final year (Grade 12).

Standard Foundation Program:

Standard Foundation helps you meet the academic and English language requirements to enter the first year of your QUT Bachelor's degree.

Diploma in Business:

Studying for the Diploma in Business at QUT College will fast-track your entry into the second year of QUT's Bachelor of Business.