Successful companies like Google, Apple and Coca-Cola all have one thing in common—a great marketing strategy. 

They rely heavily on data-driven, strategic marketing initiatives to stay ahead of competitors' and customers' minds.

This course teaches you how to create successful traditional and digital marketing campaigns to drive engagement, build brand recognition and achieve your marketing goals.

From old-school channels like newspapers, radio, and television to newer channels like podcasting, social media, and blogs, QUT's marketing major will show you how to navigate the traditional landscape and optimise the digital environment.

You’ll also learn the latest marketing tools, strategies, and technologies. 

These include search engine optimisation (SEO), search engine marketing (SEM), customer relationship management (CRM), brand storytelling, social media marketing, consumer behaviour, and integrated communications.

Real-world learning is embedded in this course, and from your very first semester, you will meet and be taught by award-winning academics working in the industry and prominent marketing professionals who guest lecture often in units.

As part of the Work Integrated Learning (WIL) program, you'll also have the opportunity to complete professional work placements in consultancies, corporate settings, government, and community groups. 

This will allow you to build on what you've studied in class while helping you develop the transferable skills and essential work experience you’ll need to enter the workforce confidently.

• Award Certificates
• Academic Transcripts
• Passport or Visa Documents
• Translations of documents in a language other than English
• English Language Proficiency

Assumed knowledge: 

A pass in Australian Year 12 or equivalent

• General Mathematics, or Mathematical Methods, or Specialist Mathematics (Units 3 & 4, C)

India:

• Senior/Higher Secondary School Certificate/Pre-University certificate from QUT-recognised state education boards with an overall average of 75% in the best five academic subjects.
• Indian School Certificate academic stream awarded by CISCE with an overall average of 60% in the best five academic subjects.
• All India Senior School Certificate academic stream awarded by CBSE with an overall average of 60% in the best five academic subjects.

China: 

• GAOKAO 60% in best 4 academic subjects.
   

Iran:

• Before 2020: Pre-University Certificate with a grade average of 15 on a 20-point scale.
• From 2020: National High School Diploma/Secondary School Leaving Certificate with a grade average of 15 on a 20-point scale in the final year (Grade 12).

Standard Foundation Program:

Standard Foundation helps you meet the academic and English language requirements to enter the first year of your QUT Bachelor's degree.

Diploma in Business:

Studying for the Diploma in Business at QUT College will fast-track your entry into the second year of QUT's Bachelor of Business.