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bachelor

Degree

Bachelor of Business (Marketing)

Course code: #BS05

bachelor

Degree

Bachelor of Business (Marketing)

Quick facts

  • Tuition

    $31,100 AUD

  • Application fee

    $100 AUD

  • Duration

    3 years

  • PSW

    2 years

  • Min GPA

    60 out of 100

  • CRICOS Code

    003491G

Deadlines

Term start & deadline Deadline
Summer-November 31-October-2022 2022-10-31
Fall-February 13-February-2023 2023-02-13
Winter-July 10-July-2023 2023-07-10
Summer-November 31-October-2023 2023-10-31

Overview

Bachelor of Business (Marketing)

Marketing plays a pivotal role in business strategy and is in a constant state of evolution. 

Successful brands such as Google, Apple and Cadbury rely heavily on marketing programs to ensure they stay in front of competitors and customers' minds.

Marketing creates value—for customers, shareholders and society as a whole. It creates an alignment between what consumers value and what organisations offer. 

It provides techniques that help firms better understand their customers' needs, preferences and perceptions (a prerequisite to adding value to them). 

Also, it provides ways of using that understanding to focus the value-creating and communicating activities of the firm into areas where they will be most effective.

Great marketing campaigns create demand, generate value, and drive business growth. 

Successful companies like Google, Apple and Coca-Cola all have one thing in common: a great marketing strategy. 

To stay in front of competitors and customers' minds, they rely heavily on data-driven, strategic marketing initiatives.

As a marketing major, you will learn about traditional and digital marketing, brand management and how to analyse consumer behaviour and use market research.

You will apply your knowledge of marketing principles to industry-focused, real-world scenarios, allowing you to learn strategic marketing concepts such as brand portfolio, segmentation, positioning strategies, and operational marketing.

Graduates of the marketing major are eligible for membership in: 

The Australian Marketing Institute, the Market Research Society of Australia, the Australian Institute of Management, the American Marketing Association, and the Australian Institute of Export

Estimate your cost

Residency
Count of person

$31,100

Total costs

yearly

Details


Cost of living 1 person $8,424
Accommodation 1 bed room 0
Tuition 1 person $31,100

Hourly wage

Min wage

21.38 AUD / 1 hour

in Australia every student can work 40 hour per fortnight

Required documents

  • Award Certificates
  • Academic Transcripts
  • Passport or Visa Documents
  • Translations of documents in a language other than English
  • English Language Proficiency

Language requirements

GRE
not required
GMAT
not required

IELTS

6.5
6
listening
6
writing
6
speaking
6
reading

TOEFL

79
16
listening
21
writing
18
speaking
16
reading

PTE

58
50
listening
50
writing
50
speaking
50
reading

Cambridge

176
169
listening
169
writing
169
speaking
169
reading
Language pathway (conditional offer) is available
Eligible to apply without language certificate

If you need to improve your English language score, The English language programs are designed to help you improve your English, meet the English language requirements for your desired degree program, and prepare for an IELTS test. 

Entry Requirements

ProgramIELTSTOEFLPTEDuration/WOutcomes
General English (5 - 45 weeks)---5 - 45 Academic Purposes programs (EAP 1 or EAP 2)
English for Academic Purposes 1 Extended

5

R5 

W5

49

R10 

W15

38

R38

W38

15
  • English for Academic Purposes (EAP) 2 Standard
  • Intensive Program
English for Academic Purposes 1 Standard

5.5

R5 

W5

L4.5

S4.5

 

56

R8 W15

L8

S12

46

R38

W38

L32

S32

10
  • English for Academic Purposes (EAP) 2 Standard
  • Intensive Program
English for Academic Purposes 2 Extended

5.5

R5.5 

W5.5

 

 

56

R14 W18

46

R46

W46

15
  • English for Academic Purposes (EAP) 3 Standard
  • undergraduate and postgraduate QUT courses require a minimum IELTS score of 6.5 and no sub-score less than 6.0.
English for Academic Purposes 2 Standard

6

R5.5 

W5.5

L5

S5

 

71

R14 

W18

L10

S14

50

R46

W46

L38

S38

10
  • English for Academic Purposes (EAP) 3 Standard
  • undergraduate and postgraduate QUT courses require a minimum IELTS score of 6.5 and no sub-score less than 6.0.
English for Academic Purposes 3 Extended

6.5

R6 

W6

79

R16 

W21

58

R50

W50

15undergraduate and postgraduate QUT courses require a minimum IELTS overall score of 7.0 and no sub-score less than 6.5.
English for Academic Purposes 3 Standard

6.5

R6.5 

W6.5

L6

S6

 

79

R16 

W20

L24

S18

58

R58

W58

L50

S50

10undergraduate and postgraduate QUT courses require a minimum IELTS overall score of 7.0 and no sub-score less than 6.5.

Academic background and requirement

High school Year 12 (or equivalent) 

Assumed knowledge

It is assumed you know the equivalent of General Mathematics, Mathematical Methods, or Specialist Mathematics (Units 3 & 4, C).

India:

  • Senior/Higher Secondary School Certificate/Pre-University certificate from QUT recognised state education boards with an overall average of 75% in the best five academic subjects.
  • Indian School Certificate academic stream awarded by CISCE with an overall average of 60% in the best five academic subjects.
  • All India Senior School Certificate academic stream awarded by CBSE with an overall average of 60% in the best five academic subjects.

China: 

  • GAOKAO 60% in best 4 academic subjects.
     

Iran:

  • Before 2020: Pre-University Certificate with a grade average of 15 on a 20-point scale.
  • From 2020: National High School Diploma/Secondary School Leaving Certificate with a grade average of 15 on a 20-point scale in the final year (Grade 12).

Intensive Program:

When you have completed this course and met the faculty progression requirements, you will be guaranteed a place in the first year of your chosen bachelor's degree.

There are four foundation streams to choose from, each with 4 units.

You will be allocated to the streams based on your selected Bachelor's degree course and progression requirements (i.e. degree course pre-requisites).

Career opportunities

  • product/brand manager
  • business development manager
  • digital marketer
  • market researcher
  • marketing coordinator
  • product manager
  • social media specialist
  • marketing consultant
  • entrepreneur

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