Course code: #BS05
Marketing plays a pivotal role in business strategy and is in a constant state of evolution.
Successful brands such as Google, Apple and Cadbury rely heavily on marketing programs to ensure they stay in front of competitors and customers' minds.
Marketing creates value—for customers, shareholders and society as a whole. It creates an alignment between what consumers value and what organisations offer.
It provides techniques that help firms better understand their customers' needs, preferences and perceptions (a prerequisite to adding value to them).
Also, it provides ways of using that understanding to focus the value-creating and communicating activities of the firm into areas where they will be most effective.
Great marketing campaigns create demand, generate value, and drive business growth.
Successful companies like Google, Apple and Coca-Cola all have one thing in common: a great marketing strategy.
To stay in front of competitors and customers' minds, they rely heavily on data-driven, strategic marketing initiatives.
As a marketing major, you will learn about traditional and digital marketing, brand management and how to analyse consumer behaviour and use market research.
You will apply your knowledge of marketing principles to industry-focused, real-world scenarios, allowing you to learn strategic marketing concepts such as brand portfolio, segmentation, positioning strategies, and operational marketing.
Graduates of the marketing major are eligible for membership in:
The Australian Marketing Institute, the Market Research Society of Australia, the Australian Institute of Management, the American Marketing Association, and the Australian Institute of Export
|Cost of living||1 person||$8,424|
|Accommodation||1 bed room||0|
If you need to improve your English language score, The English language programs are designed to help you improve your English, meet the English language requirements for your desired degree program, and prepare for an IELTS test.
|General English (5 - 45 weeks)||-||-||-||5 - 45||Academic Purposes programs (EAP 1 or EAP 2)|
|English for Academic Purposes 1 Extended|
|English for Academic Purposes 1 Standard|
|English for Academic Purposes 2 Extended|
|English for Academic Purposes 2 Standard|
|English for Academic Purposes 3 Extended|
|15||undergraduate and postgraduate QUT courses require a minimum IELTS overall score of 7.0 and no sub-score less than 6.5.|
|English for Academic Purposes 3 Standard|
|10||undergraduate and postgraduate QUT courses require a minimum IELTS overall score of 7.0 and no sub-score less than 6.5.|
High school Year 12 (or equivalent)
It is assumed you know the equivalent of General Mathematics, Mathematical Methods, or Specialist Mathematics (Units 3 & 4, C).
When you have completed this course and met the faculty progression requirements, you will be guaranteed a place in the first year of your chosen bachelor's degree.
There are four foundation streams to choose from, each with 4 units.
You will be allocated to the streams based on your selected Bachelor's degree course and progression requirements (i.e. degree course pre-requisites).
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